SOURCE: Awareness, Inc.

November 21, 2008 08:00 ET

Awareness, Inc. Hosts Webinar: Why Social Media Is the Best Marketing Strategy in a Recession

Industry Analyst Josh Bernoff Explains Why Social Media Is More Cost-Effective and Impactful

WALTHAM, MA--(Marketwire - November 21, 2008) - Awareness, Inc., the social media marketing company, today announced a new webinar featuring Forrester Analyst Josh Bernoff titled "Why Social Media is Your Best Marketing Strategy in a Recession." The presentation will take place on Wednesday, December 10 at 2:00 p.m. EST. To register for the webinar, visit here.

In this webinar, Bernoff will be presenting about how companies can best use Web 2.0 technologies in today's challenging business climate.

In the webinar, Bernoff will discuss:

--  New research showing how investments are shifting from traditional
    marketing to social media marketing;
--  Strategies to build metrics into your social media marketing to prove
    your investments are working;
--  Examples of award-winning applications that delivered impressive and
    highly measurable results.
    

In his role as a Vice President at Forrester Research, Bernoff is responsible for Web 2.0 and social computing technologies and is one of America's most prominent and frequently quoted thought leaders in the social media space. His research focuses on blogs, wikis, RSS, social networking, podcasting, mashups and the impact of emerging technologies on technology vendors and their customers. Bernoff is also the co-author of "Groundswell: Winning in a World Transformed by Social Technologies," a comprehensive analysis of corporate strategy for dealing with social technologies like blogs, social networks and wikis.

Interested attendees can register for the webinar here: http://tinyurl.com/5rh2zu.

About Awareness

Awareness builds online communities for companies who want to leverage social media marketing to engage with their customers, build their brand, and increase revenues. An early leader in enterprise social media, Awareness works with some of the world's most respected companies, including Kodak, McDonald's, Procter & Gamble, and Hershey's, to transform their marketing and create deeper relationships with customers. The Awareness solution features an on-demand Social Media Marketing Platform that combines user-generated content and social networking with security and control. Awareness also provides strategic guidance, best practices, and expert services to design, implement, and manage social communities.

Backed by Greylock Partners and NorthBridge Venture Partners, Awareness is headquartered in Waltham, Massachusetts.

Find out more at http://www.awarenessnetworks.com.

Contact Information

  • Media Contact
    Jennifer Gazin or Virginia Zimpel
    awareness(at)launchsquad(dot)com
    415.625.8555

    Awareness Contact
    Eric Schurr
    eric.schurr(at)awarenessnetworks(dot)com
    781.622.2388