SOURCE: Axis Technologies Group, Inc.

November 01, 2007 08:30 ET

Axis Technologies Announces Association With American Light to Market Axis' Proprietary Dimming Ballasts

American Light, a Division of Facility Solutions Group, to Focus on New Jersey Market

LINCOLN, NE--(Marketwire - November 1, 2007) - Axis Technologies Group, Inc. (PINKSHEETS: AXTG), a green technology company which designs, manufactures and markets a proprietary line of energy saving and daylight harvesting electronic dimming ballasts offering energy savings of up to 70% to the commercial lighting industry, announced today that the American Light location in Perth Amboy, NJ has begun marketing the Axis DDH ballasts. American Light (www.americanlight.com) is the electrical distribution division of Facility Solutions Group (FSG), FSG with headquarters in Austin, TX. FSG is an energy solutions company with a large emphasis on lighting.

Nick Bussanich, Axis' New Jersey representative, said, "With more companies, state and local governments increasingly motivated to seek out new technologies that address the need for energy savings in all aspects of the corporate and government world, American Light is reaching out to their large customer base to introduce the Axis dimming/daylight harvesting (DDH) fluorescent ballasts and have already received serious interest by a number of potential clients. The state of New Jersey offers generous rebates to end-users who install the Axis DDH ballasts and I am very excited to work with American Light in developing their customers into Axis customers and to help them achieve their energy-reduction goals."

New Jersey utilities have some of the nation's highest per kilowatt hour costs and has been identified by Axis Technologies as a target market for a concerted marketing effort to introduce the DDH ballasts to corporate and government clients. The higher the kilowatt hour cost, the quicker the return on investment, especially when rebates offered by utilities for Axis' patented ballasts are taken into account.

About Facilities Solutions Group

Facilities Solutions Group (www.fsgconnect.com) is a one-stop source of wholesale lighting and electrical products, lighting design support, electrical services, electrical construction, technology services, and energy management services for building owners, managers, and retailers. Its divisions include:

American Light Division: the lighting and electrical distribution center for FSB is committed to excellence in quality service and reliable delivery.

Design Electric Division: the total electrical service, construction, and project management company committed to value-added energy audits, service and quality installations.

Design Lighting Services Division: devoted to energy-efficient lighting upgrades and retrofits, and on-call lighting maintenance.

Energy Services Division: a group of dedicated accredited professionals that focus specifically on energy-saving opportunities through the proper use of lighting systems, controls, and enterprise energy management.

About the Axis Technologies Ballast

Axis Technologies Group, Inc. has developed an innovative new ballast, an electronic component that regulates voltage in fluorescent lighting, that focuses on expanding daylight harvesting into mainstream fluorescent lighting applications. The patented Axis Dimming/Daylight Harvesting Ballast is a new technology that transforms the ballast, a once standard lighting industry staple, into a dynamic energy saving system that can reduce lighting energy costs by up to 70%. The Axis DDH Ballast utilizes an individual photo sensor to automatically adjust the amount of electrical current flowing to the light fixture, and then dims or increases lighting in conjunction with the amount of available sunlight that may be harvested from available windows and sunlight. The Axis DDH Ballast avoids "over-lit" conditions that increase energy costs by keeping lighting "tuned" to the desired level in a designated area.

About Axis Technologies Group, Inc.

Axis Technologies Group, Inc. (www.axistechnologyinc.com) conducts its business through a wholly owned subsidiary, Axis Technologies, Inc., a Delaware corporation headquartered in Lincoln, Nebraska. Axis Technologies, Inc. designs, manufactures and markets a proprietary line of energy-saving and daylight harvesting electronic dimming ballasts for the commercial lighting industry. The company's target market is small to large commercial users of fluorescent lighting including office buildings, wholesale and retail buildings, hospitals, schools, and government buildings. In 2002, Underwriters Laboratory (UL) approved Axis products for sale in both the United States and Canada. The Axis Dimming/Daylight Harvesting (DDH) ballast is priced competitively and is the only daylight harvesting ballast system that can be marketed as a replacement for a standard ballast.

Safe Harbor

Statements about the Company's future expectations and all other statements in this press release other than historical facts, are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and as that term is defined in the Private Securities Litigation Reform Act of 1995. The Company intends that such forward-looking statements be subject to the safe harbors created thereby. The above information contains information relating to the Company that is based on the beliefs of the Company and/or its management as well as assumptions made by and information currently available to the Company or its management. When used in this document, the words "anticipate," "estimate," "expect," "intend," "plans," "projects," and similar expressions, as they relate to the Company or its management, are intended to identify forward-looking statements. Such statements reflect the current view of the Company regarding future events and are subject to certain risks, uncertainties and assumptions, including the risks and uncertainties noted. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove to be incorrect, actual results may vary materially from those described herein as anticipated, believed, estimated, expected, intended or projected. In each instance, forward-looking information should be considered in light of the accompanying meaningful cautionary statements herein. Factors that could cause results to differ include, but are not limited to, successful performance of internal plans, the impact of competitive services and pricing and general economic risks and uncertainties.

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