SOURCE: Basis Technology

December 02, 2009 11:15 ET, the Most Visited Arabic Search Engine, Selects Basis Technology for Multi-Language Text Analysis

Ayna Joins Ask, Bing, Google, Yahoo! and Other Leading Search Engines in Deploying Rosette for Web Search in Multiple Languages

CAMBRIDGE, MA--(Marketwire - December 2, 2009) - Basis Technology Corporation ( today announced that Ayna has integrated the Rosette® Linguistics Platform to provide Internet users in the Middle East and North Africa with the most powerful and robust multilingual search technology available. Ayna's search engine, now powered by the analytic capabilities of Rosette, further enhances the customer experience by providing even richer and more relevant results, spanning the world of Arabic, English, Farsi, French, and Urdu content.

"Our mission is to deliver a simple-to-use search service designed to distribute information that is relevant, timely, informative, and educational to our user base, no matter what language they are searching in," said Adonis El Fakih, CEO of Ayna. "We partnered with Basis Technology for their vast array of Arabic text processing capabilities and the fact that they are the leading text analytics provider in the market providing high performance, accurate, and reliable results."

"The 300 million Arabic speakers throughout the world represent a vast, new online user community and a growth opportunity for search engines," said Carl Hoffman, CEO of Basis Technology. "We've been refining our Arabic search capabilities for the past eight years, and we've developed innovative technology to handle the complexities of the languages of the Middle East. We're especially pleased that Ayna, a trusted and respected information resource, has selected Rosette for all its linguistic requirements."

Rosette incorporates algorithms to facilitate intelligent Arabic search, including morphologic and orthographic analysis, which boost both precision and recall. Rosette also performs such tasks as automatic language identification; entity extraction; name indexing; and name translation.

About Basis Technology

Basis Technology ( provides software solutions for text analytics, information retrieval, and name resolution in over twenty languages. Our Rosette® Linguistics Platform is a widely-used suite of interoperable components that power search, business intelligence, e-discovery, and other enterprise applications. Our company is at the forefront of applied natural language processing using a combination of statistical modeling, expert rules, and corpus-derived data.

Leading software vendors, content providers, financial institutions, and government agencies rely on Basis Technology's solutions for Unicode compliance, language identification, multilingual search, entity extraction, name indexing, and name translation. Our products and services are used by over 250 major firms, including Cisco, EMC, Endeca, Hewlett-Packard, Microsoft, Oracle, and Symantec. We are the top provider of multilingual technology to web search engines, including, Bing, Google, and Yahoo!

Company headquarters are in Cambridge, Massachusetts, with branch offices in San Francisco, California; Herndon, Virginia; and Tokyo, Japan. For more information, visit or call 800-697-2062.

About Ayna

Ayna, which means "where" in Arabic, is home to the first and most visited Arabic search engine serving the Arabic-speaking people of the Middle East and North Africa. Ayna offers advertisers an integrated marketing platform to reach Middle Eastern and North African audiences via web and mobile devices, using contextual and visual campaigns. Ayna is based in the United States, with offices in the United Arab Emirates, Egypt, and Lebanon.

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