SOURCE: Azuki

August 06, 2008 09:00 ET

Azuki Systems Names Dan Carney Vice President of Operations

Carney to Lead Rollout of Interactive Mobile Media Services for Content Publishers and Mobile Operators

ACTON, MA--(Marketwire - August 6, 2008) - Azuki Systems, Inc., an innovator in the interactive mobile media technology market, today announced that it has appointed Dan Carney as vice president of operations. In this role, Carney will be responsible for the rollout and day-to-day operations of the Azuki MashMedia Platform offered through a Software-as-a-Service (SaaS) delivery model. To complement Azuki's white-labeled solution for content publishers and mobile operators, Carney will also lead Azuki's professional services organization in the creation of customer-specific content mashup services based on the Azuki platform. The appointment further strengthens Azuki's executive team, with Carney joining industry veterans including co-founder and chairman Cheng Wu and president and CEO Jim Ricotta.

"We are thrilled to welcome Dan to our team," Ricotta said. "He is an established industry leader with extensive mobile experience commercializing SaaS-based offerings to meet the high performance and availability needs of some of the world's largest service providers such as Sprint, AT&T, Verizon, Alltel and Orange. Under Dan's operational leadership, we look forward to working with our customers to enable new media mashup services on an Internet scale to better harness Web, premium and user-generated content and free consumers from the burden of discrete application downloads."

Through its MashMedia Platform, Azuki is able to accelerate content publisher and mobile operator time to market for new interactive mobile media services with the capacity to support the largest mobile audiences. The Azuki MashMedia Platform is an Internet cloud driven service, transparently inserted between source content catalogs and handsets to enable content socialization, personalization and snackable forms of media. The Azuki platform is deployable as a complete turnkey hosted solution or offered as middleware to complement an existing mobile service through its Web-based/SOA API. Azuki's SaaS solution minimizes development cost and accelerates the monetization of rich media services by enabling targeted advertising, ensuring relevant and high quality consumer experiences, and streamlining the content delivery process from media ingestion to service optimization.

"I am excited to join such an esteemed list of industry veterans in offering an innovative solution for driving mainstream adoption of highly personalized and interactive mobile media services," Carney said. "I look forward to applying my experience with SaaS solutions and growing professional services teams to help Azuki customers successfully build new levels of consumer engagement around the Azuki MashMedia Platform."

In addition to his extensive experience and success creating innovative methods for delivering SaaS solutions and managing professional services teams, Carney brings almost 20 years of technical and business expertise. Prior to Azuki, Carney was global vice president of operations and IT at bcgi (recently acquired by XIUS). During his five years at bcgi, Carney had overall responsibility for commercializing new services and managing worldwide operations and support. Before bcgi, Carney spent seven years at Wildfire Communications, which was acquired by mobile network operator Orange S.A., working as senior director of operations. Earlier in his career, Carney held numerous roles at Verizon Communications, where he gained vast operational expertise across the company's network and service infrastructure. Carney holds a bachelor's degree in computer science from Saint Anselm College and a master's in business administration from Suffolk University.

About Azuki Systems

Azuki Systems provides the industry's first comprehensive interactive mobile media services platform. Azuki enables content publishers and mobile operators to create, differentiate and monetize rich media services for mobile audiences. The Azuki platform provides everything needed to establish new revenue streams through the delivery of highly interactive and personalized mobile-content and social-networking services. Based in Acton, Mass., Azuki is led by an executive team that has built some of the communications industry's most successful companies, including ArrowPoint, SightPath, Arris Networks, Acopia Networks and DataPower. For additional information, please visit www.azukisystems.com or call +1-978-844-5100.

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