SOURCE: BD-BrandProtect

November 12, 2007 09:00 ET

BD-BrandProtect to Offer Digital Watermarking Capabilities

Strategic Partnership With Digimarc Provides Global Organizations With Ability to Protect Their Digital Images and Logos on the Internet

TORONTO--(Marketwire - November 12, 2007) - BD-BrandProtect, the leader in online threat protection, today announced it will offer a value added digital watermarking service through a strategic partnership with Digimarc Corporation (NASDAQ: DMRC), a leading supplier of secure identity and media management solutions. Digimarc's technology simplifies the process of administering usage rights for digital logos and proprietary images by tracking them across the Internet. With this, BD-BrandProtect offers the combined unique capabilities of online threat protection services and digital watermarking technology to its clients, providing enhanced protection for their brands on the Internet.

Though the partnership, BD-BrandProtect will offer Digimarc's ImageBridge technology, which will weave a unique and imperceptible identifier into digital images such as photos as a means of communicating copyright ownership. This digital watermarking technology complements BD-BrandProtect's services that locate and mitigate potential instances of online threats such as phishing, fraud, copyright infringement and web traffic diversion. If left undetected, these incidents can damage company reputations, erode customer trust and have a negative impact on revenue. By combining BD-BrandProtect's and Digimarc's offerings, organizations are provided with increased protection for their business and customers.

"With our commitment to providing global businesses a clear view of their presence on the Internet, we realized an opportunity to enable them to also proactively protect their digital assets online," said Kevin Joy, vice president, BD-BrandProtect. "Digimarc is the best in the business, so partnering with them was the obvious choice. The combination of our online threat protection services with their unique digital watermarking technology enables us to ensure the industry's best protection for our client's most precious asset -- their brand."

In addition to BD-BrandProtect offering digital watermarking technology to its customers, Digimarc will provide enhanced image search capabilities for its own client base by leveraging BD-BrandProtect's advanced monitoring capabilities. Through the partnership, BD-BrandProtect's industry leading ImageWalker™ technology will provide Digimarc with detailed reporting and analysis on the search of more than 200 million digitally watermarked images on the Internet each month. As a result, Digimarc will be able to more easily track both authorized and unauthorized use of its clients' digital images and logos online. Once digitally watermarked images are located through BD-BrandProtect's service, Digimarc delivers the information to its client through regular reports, allowing them to effectively communicate and enforce image copyrights.

"With the expanded use of digital watermarking technology, it has become increasingly important for companies to understand how and where their protected images are residing on the Internet," said Stuart Rosove, senior director of business development, Digimarc. "BD-BrandProtect enables us to provide industry leading search capabilities for our clients to ensure their digital assets are being utilized appropriately on the Web."

About BD-BrandProtect (www.bdbrandprotect.com)

BD-BrandProtect, the leader in online threat protection, empowers organizations to gain control over how they are represented online. The company's services help organizations detect, uncover and take down online threats to their brands, such as phishing, fraud, copyright infringement, web traffic diversion and more. By combining advanced technology and around the clock human analysis, BD-BrandProtect filters, reports and takes action on the threats that present the most risk to a brand. The company has relationships with more than 2,000 Internet Service Providers globally that account for more than 85 percent of the traffic flowing across the Internet. Founded in 2001, BD-BrandProtect is headquartered in Toronto, Canada, with offices in the United States, Singapore and London. For more information, visit www.bdbrandprotect.com.

About Digimarc

Digimarc Corporation (NASDAQ: DMRC), based in Beaverton, Oregon, is a leading supplier of secure identity and media management solutions. Digimarc provides products and services that enable the annual production of more than 60 million personal identification documents, including two-thirds of U.S. driver licenses and IDs for more than 25 countries. Digimarc's digital watermarking technology provides a persistent digital identity for various media content and is used to enhance the security of financial documents, identity documents and digital images, and support other media rights management applications. Digimarc has an extensive intellectual property portfolio, with more than 300 issued U.S. patents with more than 7,000 claims, and more than 500 pending U.S. and foreign patent applications in digital watermarking, personal identification and related technologies. The Company is headquartered in Beaverton, Oregon, with other U.S. offices in Burlington, Massachusetts; Fort Wayne, Indiana; and the Washington, D.C. area; and international offices in London and Mexico. Please go to www.digimarc.com for more company information.

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