SOURCE: Bensussen Deutsch & Associates

October 01, 2007 11:42 ET

BD&A Appoints Ron Alessandrini as Vice President of Import

30-Year Consumer Products Veteran Tapped to Manage and Expand BD&A's International Operations

WOODINVILLE, WA--(Marketwire - October 1, 2007) - Bensussen Deutsch & Associates (BD&A), the nation's premier Merchandise Agency(SM), today announced the appointment of Ron Alessandrini as its new Vice President of Import, a new role defined by the company to help expand its international operations. BD&A currently has two China-based offices in Shenzhen and Shanghai and utilizes manufacturing plants across the country. This new position reflects BD&A's aggressive plans to expand its operations across the Asian continent. Mr. Alessandrini brings more than 30 years of international and consumer product expertise to BD&A and in this role he will be responsible for general management of BD&A's operations in the Far East, as well as its U.S.-based Import staff.

"For the past seven years, Ron has distinguished himself as one of the primary drivers of BD&A's consumer products division and has helped make BD&A a true global provider of products and services," said Jay Deutsch, CEO of BD&A. "Sourcing new manufacturers and managing our existing ones is critical to BD&A's success and our ability to exceed the expectations of our Fortune 1000 customers. Ron's long history working with Chinese-based manufacturers provides BD&A with a key competitive advantage as we expand our operations to meet our aggressive growth plans."

Mr. Alessandrini joined BD&A in 2000 as the Director of its Consumer Products Division where he helped turn the division into the fastest growing portion of BD&A's business and positioned the company as the market leader in the licensed video game accessory category. Prior to joining BD&A, Mr. Alessandrini was the Vice President of Creative for Gemmy Industries, a major mass market products manufacturer where he established retail channel partnerships with companies including Wal-Mart and Target. Mr. Alessandrini has also held senior management positions with other consumer product companies including Flambro Imports and The Lefton Company and speaks conversational Mandarin.

"BD&A is committed to bringing the most innovative products to market and to bring this vision to life, it is imperative to not just have a presence in China but to fully understand the nuances of sourcing merchandise and ensuring that the manufacturing process meets international safety standards," said Ron Alessandrini, Vice President of Import for BD&A. "This new role recognizes the critical nature of import to a business like ours and I look forward to helping BD&A and our customers bring their brand to life through creatively inspired merchandise."


Bensussen Deutsch & Associates, Inc. (BD&A), the nation's first and only Merchandise Agency(SM), provides marketing services and customized branded merchandise to Fortune 500 enterprises, major sports leagues and global entertainment holding companies. Clients come to BD&A to extend their reach through custom branded-merchandise campaigns, integrated e-commerce marketing, and sports and entertainment sponsorship activation. With revenues reaching more than $200 million, the Seattle-area company is the leading promotional merchandise agency in the United States and a principal player in licensed consumer products worldwide, employing more than 400 people in 20 locations. Global brands such as AOL, Bank of America, Dell, Eli Lilly and Company, ExxonMobil, and FedEx, are but a few of the household names that rely on BD&A to bring their marketing campaigns to life through merchandise. Additionally, BD&A is the official branded merchandise agency of Major League Baseball Properties and FremantleMedia North America (owner of "American Idol" and other well-known shows). BD&A is the number one in-stadium sports promotion agency, providing merchandise and promotions for the NFL, NBA and NHL. For more information on the power of merchandise, visit

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