June 27, 2005 08:00 ET

BDI-Laguna Powers Atkins Carb Counter Store

HACKENSACK, NJ -- (MARKET WIRE) -- June 27, 2005 -- BDI-Laguna, a total solution provider supplying consumer electronics and computer products to the nation's most successful retailers, will now power the Atkins Carb Counter Store website ( as part of its partnership with Novii Lifestyles, a licensed producer of the Atkins Carb Counter software package.

BDI-Laguna will use its esend fulfillment engine to power the Novii Lifestyles/Atkins Carb Counter site. This BDI-Laguna exclusive service not only supports an e-commerce customer's retail business but provides them with an integrated system to create and implement a fully transactional website. Through esend, Novii Lifestyles' customers will have access to Atkins product information, availability, pricing for those products, as well as the ability to purchase online.

"Esend provides our partners with a fully transactional website for end-user fulfillment," said Joel Blank, Executive Vice President, BDI-Laguna. "With BDI-Laguna, Novii Lifestyles has a unique platform and partner to deliver its growing roster of products."

"As we grow and expand our product line, the unique solution that BDI-Laguna gives us will enable us to address our customers needs quickly and effectively," said Geoff Evans, President, Novii Lifestyles.

About BDI-Laguna

BDI-Laguna is a total solution provider committed to delivering consumer electronics and computer products to the nation's most successful retailers through state-of-the-art logistical services. With more than twenty years of experience in the computer and consumer electronics industry and an intimate understanding of customers' business needs, BDI-Laguna's expertise encompasses facets of the technology business far and beyond mere distribution. By offering a full range of converging technology merchandise along with the most valuable services available in the industry, BDI-Laguna plays a key role in the success stories of many electronics resellers nationwide. More information is available at

About the Atkins Carb Counter

The Atkins Carb Counter is a fun and easy-to-use program that allows customers to maintain their low carb lifestyle on their Desktop and sync information to their handheld device. The program includes a carb counter, food look-up, historic charts to monitor your progress, and the Atkins Lifestyle Guide with tips from Dr. Atkins' best selling books. The Atkins Carb Counter is available for purchase at and additional information about the Atkins Nutritional Approach™ can be found online at

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