SOURCE: PlayPhone, Inc.

December 01, 2008 08:00 ET

BET Mobile Powers Up With PlayPhone

Trend-Setting Network Announces Partnership to Launch the Next Generation of Hugely Popular BET Mobile Service

NEW YORK, NY and SAN JOSE, CA--(Marketwire - December 1, 2008) - BET Networks, the leading provider of media and entertainment for African Americans and consumers of Black culture worldwide, announced today that it has partnered with PlayPhone, Inc. (www.playphone.com), operator of the largest network of global mobile entertainment destinations, to build and manage its mobile entertainment and personalization business.

The new BET Mobile destination (http://mobile.bet.com) powered by PlayPhone is a place where fans of BET programming can download new and exclusive mobile content directly to their mobile phones. The service is accessible on the Web or WAP deck (wap.bet.com) and is also easy to access from more than 2,000 wireless devices across all major North American wireless networks.

"We're thrilled to be partners with BET and are excited to be able to deliver the kind of high caliber mobile experience that its savvy audience demands," commented Ron Czerny, PlayPhone's founder and Chief Executive Officer. "Building mobile entertainment services is in PlayPhone's DNA and we are looking forward to expanding upon the fantastic base that BET has created."

"Mobilizing BET's hit programming and other related content for download purchasing is another way for us to deepen our digital connection to consumers," said Martez Moore, Senior Vice President, Strategy & Business Development for BET Networks. "In PlayPhone we found a dynamic mobile services partner who had a demonstrated understanding of how to extend the BET experience into the mobile world in ways that resonate with our audience."

BET Mobile provides users with one of the user-friendliest experiences available to discover the hottest mobile content. Whether sending a text message from their mobile phone after seeing a fresh music video on the hit countdown show "106 & Park," dialing into the innovative #BET channel (#238) or discovering content online, the service is easily accessible from almost any medium.

About BET Networks

BET Networks, a division of Viacom Inc. (NYSE: VIA) (NYSE: VIA.B), is the nation's leading provider of quality entertainment, music, news and public affairs television programming for the African-American audience. The primary BET channel reaches more than 87 million households according to Nielsen Media Research, and can be seen in the U.S., Canada and the Caribbean. BET is the dominant African-American consumer brand with a diverse group of business extensions: BET.com, a leading internet destination for Black entertainment, music, culture, and news; BET Digital Networks -- BET J, BET Gospel and BET Hip Hop, attractive alternatives for cutting-edge entertainment tastes; BET Event Productions, a full-scale event management and production company; BET Home Entertainment, a collection of BET-branded offerings for the home environment including DVDs and video-on-demand; BET Mobile, which provides ring tones, games and video content for wireless devices; and BET International, an extension of BET network programming for global distribution.

About PlayPhone, Inc.

PlayPhone (www.playphone.com) is a leading global mobile media company present in over 25 countries throughout North America, Europe, Asia and Latin America that provides cutting edge personalization and entertainment content in English and Spanish to mobile consumers anytime, anywhere. PlayPhone founded the direct-to-consumer mobile media distribution standard in 2003 and continues to establish new means for delivering wireless entertainment. PlayPhone is based in San Jose, Calif. and is funded by top venture firms Menlo Ventures, Cardinal Venture Capital and Scale Venture Partners.

Contact Information

  • Media Contact:

    Bernadette Simpao
    BET Networks
    212-205-3154
    Email Contact

    Hugo Reyes
    PlayPhone, Inc.
    408.261.6200 ext.274
    Email Contact