SOURCE: BLUEROADS Corp.

November 12, 2007 08:10 ET

BLUEROADS and CoAMS Announce Strategic Alliance to Deliver Leading Integrated Deal Registration and Incentive Management Solution

Channel Management Solution Providers Continue Leading the Way in Solutions for Medium and Large Enterprises With Multi-Dimensional Channels

SAN MATEO, CA and CHICAGO, IL--(Marketwire - November 12, 2007) - BLUEROADS Corporation, the leading provider of Partner Opportunity Management (POM) Solutions, and CoAMS, a leading provider of strategic Trade Promotion Management (TPM) Solutions, jointly announced today a strategic partnership to deliver the leading, unified deal registration and trade fund management solution for medium to large enterprises with multi-dimensional reseller organizations. This partnership enables enterprises to capture and track all MDF and Co-op fund incentives for partners from deal registration through to claim payment.

"BLUEROADS' focus is on Partner Opportunity Management solutions for large enterprises, and designing the right incentive program is key to driving partner program revenue," said Shinya Akamine, CEO of BLUEROADS Corporation. "The tracking and administration of MDF, Co-op and Rebate incentives for large enterprises requires an industrial-grade Trade Fund Management solution which is easy to use. The combined BLUEROADS and CoAMS solution will result in increased business alignment and improved trust for both vendor and partner."

BLUEROADS develops the leading Deal Registration solution, which allows vendors/suppliers to develop and track incentive programs and compensation around registered opportunities. CoAMS' combination of industry leading technology and services simplifies the end-to-end process of proposing marketing activities and submitting claims for reimbursement of MDF and Co-op funds.

"Successful Trade Promotion Management is a sophisticated process which starts with vendors and partners driving revenue together. Vendors turn to us to facilitate every step of the process -- from the program design to back office accounting," said Hank Riner, CEO of CoAMS. "We recognize that working with a partner like BLUEROADS allows us to provide high value solutions that streamline the entire process from deal registration to claim payment."


Media Contacts
Charles Watson, VP Marketing and Sales
BLUEROADS
(650) 349-8500
charles.watson@blueroads.com

Hank Riner, CEO
CoAMS, Inc.
(800) 621-7332
hriner@coams.com

About CoAMS

For more than 20 years, CoAMS has supplied outsourced trade promotion management solutions and services for a wide range of global companies such as Cisco Systems, Sunbeam, Porsche and Ace Hardware. CoAMS provides its customers with rich tools to plan, track, control and evaluate trade-spending activities in order to grow and differentiate their brands and products in the marketplace. Using its unparalleled industry experience and knowledge, CoAMS has developed a proven set of best practices and methodologies designed to help companies maximize the effectiveness of trade promotions. For more information, please visit www.coams.com.


About BLUEROADS Corporation

BLUEROADS Corporation delivers proven enterprise Partner Opportunity Management solutions that help organizations with complex, multi-dimensional channels market and sell more effectively. Customers like Avaya, Polycom and Juniper depend on BLUEROADS' unique closed-loop system which empowers individual partner representatives to actively participate in sales and marketing processes. BLUEROADS strengthens the bond between vendors and their partners, achieving the mutually beneficial goals of increased conversion rates, revenue and market share. BLUEROADS is headquartered in San Mateo, California and is financed by ArrowPath Venture Capital, Cardinal Venture Capital, El Dorado Ventures and The Halo Fund. For more information, please visit www.blueroads.com.

Contact Information

  • Media Contacts
    Charles Watson, VP Marketing and Sales
    BLUEROADS
    (650) 349-8500
    Email Contact

    Hank Riner, CEO
    CoAMS, Inc.
    (800) 621-7332
    Email Contact