SOURCE: Marketwire

Marketwire

Marketwire

March 25, 2010 11:32 ET

BNO News and Marketwire Announce Content Partnership

Partnership Further Expands Media Reach for Marketwire, Adds Service for BNO News Clients

CHICAGO, IL and TILBURG, NETHERLANDS--(Marketwire - March 25, 2010) - Trusted news sources BNO News and Marketwire today announced a partnership that allows both companies to extend their media exposure and gain additional news distribution channels.

BNO News, which provides content to mainly local media in the United States through its news wire service, recently added a new service to its news wire platform that allows its clients to take advantage of Marketwire content, giving them the option to integrate official news releases into the BNO News wire service. This includes real-time notifications of trusted news content via personalized e-mail streams, RSS feeds, NewsML feeds or through its wire platform at http://wire.bnonews.com.

"For journalists, press releases and other official statements are extremely important in order for them to do their work," said Michael van Poppel, President of BNO News. "Marketwire is a leading communications service that distributes content on behalf of major companies and government organizations. We are confident that journalists who work for our clients will find the addition of this new service to the BNO News wire service extremely helpful."

The Marketwire content will be available to journalists of BNO News clients free of charge, and will give Marketwire an opportunity to reach more media professionals across more companies.

"We have watched BNO News rise from managing one of the most popular news accounts on Twitter to its acquisition by MSNBC on December 1, 2009 -- at that time, boasting nearly 1.5 million users," said Jessica Strange, executive director, media relations, Marketwire. "We are proud to be part of its evolution as a major news-gathering operation comprised of the most trusted news sources, and we look forward to a highly successful relationship."

Additional details about the BNO News wire service are available to media organizations and publishers upon request. Financial details of the partnership will not be released.

About BNO News

BNO News is an independent news agency, founded in January 2010, and provides a news wire service to mainly local media in the United States. Journalists from the United States, the Netherlands and Mexico work around the clock to bring fast, accurate, unbiased and quality content to its clients. It uses a major newsgathering operation consistent of the most trusted news sources.

For more information, visit http://www.bnonews.com and http://wire.bnonews.com.

About Marketwire

The only fully integrated North America-based global newswire, Marketwire is a full-service partner to IR, PR and MarCom professionals seeking top-tier press release distribution, media management, multimedia and monitoring solutions. Marketwire's customer-centric corporate philosophy focuses on being the best by infusing every aspect of its business with the following core attributes: precision, adaptability, innovation and simplicity.

Marketwire delivers its clients' news to the world's media and financial communities, fulfilling disclosure requirements in North America in compliance with the Securities and Exchange Commission (SEC) and the Toronto Stock Exchange (TSX), and serving as Primary Information Provider (PIP) with the UK's Financial Services Authority (FSA). With a reputation for technology leadership, Marketwire offers innovative products and services -- including Social Media, Search Engine Optimization, News Dashboard coverage reports, exclusive access to networks such as The Canadian Press Wire Network, Easy IR and Easy PR workflow solutions, and more -- that help communication professionals maximize their effectiveness while ensuring accuracy and best practices. Having merged companies (Market Wire and CCNMatthews) in April 2006, and enjoying a combined history of 25 years of service, Marketwire is now majority-owned by OMERS Private Equity, which manages the private equity activities of OMERS Administration Corporation and today has $4 billion of investments under management. The group's investment strategy includes the active ownership of businesses in North America and Europe. For further information visit: www.omerspe.com.

Marketwire distributes the majority of press releases issued by publicly traded companies in Canada and serves more than 11,000 clients worldwide through 20 offices on four continents. For more information, visit us at http://www.marketwire.com/.

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