SOURCE: BOOMj.com, Inc.

November 13, 2007 11:00 ET

BOOMj.com, Inc. Selects DoubleClick to Effectively Manage Ads

BOOMj Benefits From Streamlined Ad Management, Increased ROI, and Advanced Reporting and Intelligence

NEW YORK, NY--(Marketwire - November 13, 2007) - BOOMj.com, Inc. announced today that it has selected DoubleClick's DART® for Publishers (DFP) ad management platform. BOOMj will work with DoubleClick, a premier provider of digital marketing technology and services, to provide an advanced and effective solution for delivering and managing online advertising inventory.

BOOMj is a leading multi-platform lifestyle/social network portal serving Baby Boomers and Generation Jones. BOOMj offers adults over the age of 35 social networking, online shopping, travel deals, video programming, headline news and focused content in: health, finance, politics, lifestyle, and entertainment. Members are provided with multiple tools to enhance both their personal and professional life. For more information regarding the company, please visit http://www.boomj.com.

"Enhanced ad management is very important to BOOMj's continued growth and success," said Wendy Borow-Johnson, President of Media for BOOMj.com, Inc. "DoubleClick's enhanced ad management functionality will allow BOOMj to support advertisers more effectively."

DFP is a hosted, enterprise class solution that will enable BOOMj to manage, serve, and report on ads through DoubleClick's central servers, reducing infrastructure costs and increasing revenues. DFP offers detailed inventory forecasting, an efficient trafficking workflow, a query tool for comprehensive reporting, rich media automation, and reliability and scalability.

"DFP provides established and emerging Web publishers, such as BOOMj the scalability to manage their growing business," said Jonathan Bellack, DoubleClick's Vice President of Publisher Core Product Management. "We're excited about working with BOOMj as they build their lifestyle and social network."

About BOOMj.com, Inc. ™

BOOMj.com, Inc.™ is a leading multi-platform lifestyle/social network portal serving Baby Boomers and Generation Jones. BOOMj provides an integrated and highly focused community which incorporates personalized social networking, online shopping, travel deals, video programming, and breaking headline news and focused content in: health, finance, politics, lifestyle, and movies/entertainment for members. For more information regarding the company, please visit http://www.boomj.com.

About DoubleClick Inc.

DoubleClick is a provider of digital marketing technology and services. The world's top marketers, publishers and agencies utilize DoubleClick's expertise in ad serving, rich media, video, mobile, search and affiliate marketing to help them make the most of the digital medium. From its position at the nerve center of digital marketing, DoubleClick provides superior insights and insider knowledge to its customers. Headquartered in New York, and with 17 offices and development hubs and 14 data centers worldwide, the company employs more than 1,300 people and delivers billions of digital communications every day. Learn more at www.doubleclick.com.

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