SOURCE: Sony Europe

Sony Europe

January 05, 2011 20:30 ET

BRAVIA 2011: Do More With Your TV Than You Ever Imagined

New TVs From Sony Deliver Increased Internet Content and Functionality, Enhanced 2D and 3D Viewing, and Smart Connectivity Features

LAS VEGAS, NV--(Marketwire - January 5, 2011) - (CES BOOTH #14200) --

  • Enjoy on-demand, online entertainment with boosted picture quality for the big screen
  • More models now feature fully integrated 3D and Internet TV connectivity
  • Smart features make life simpler including Skype™ capability for free video calls from your TV*

Enjoy even more online entertainment
In 2011 Sony BRAVIA TVs bring more of the best of the web to your TV screen. With Internet capabilities available on almost all new BRAVIA TVs, and channels and services being added to BRAVIA Internet Video all the time, it's now even easier to watch what you want, whenever you want.

You can browse popular video sharing sites such as YouTube™ and DailyMotion™ or catch up on TV programmes you missed with BBC iPlayer -- all from the comfort of your sofa, with no need to connect a laptop or PC.

Find out what friends are doing with real-time updates from sites like Twitter™ and Facebook™*. You can even visit your favourite websites and search the Internet using an Opera web browser on the TV screen.**

And with the new on-demand Qriocity™ service from Sony you'll be able to rent classic films or the latest Hollywood blockbusters streamed straight to your living room.

Be smarter on how you connect
2011 sees integrated Wi-Fi connectivity extended throughout the range -- from the cinematic HX920 and slim and stylish NX720 to the EX320, the ideal small screen, Full HD, Internet TV for a bedroom or kitchen.

Other Internet TVs such as the essential Full HD CX520 are Wireless LAN Ready. Easily connect an optional USB Wi-Fi adapter and you're set for a future of cable-free connections and online entertainment.

By adding an optional camera and microphone accessory to new Internet TVs, you'll be able to make free voice and video calls over the Internet using Skype™*. Chat to friends and family in clear big screen detail without crowding around a PC.

The 2011 range also includes smart features such as direct recording to Hard Disk Drive via USB: you can save the TV programmes you might miss and watch them back when it suits you. Or use DLNA and Wi-Fi Direct* connections and easily share photos, music and movies to your TV from all over the home.

Also new for 2011 are free iPhone and Android apps so you can turn your smartphone into a TV remote control*. Use your phone to control clever new features such as TrackID™, which can identify a TV soundtrack at the click of a button. Or it's a handy way to type using a keyboard when you want to browse online (or you can easily connect a VAIO notebook too).

Enhanced Full HD picture quality in 2D and 3D
With a clearer, brighter Full HD 3D picture with minimal blur, BRAVIA 3D TVs such as the EX720 are a perfect way to bring 3D home to the whole family.

Sony 3D Active Shutter glasses are now rechargeable and have a new lightweight design for a more comfortable fit. Delivering a high quality 3D picture in Full HD, you'll be able to enjoy immersive 3D viewing for hours and hours.

The 2011 range also features enhanced Full HD 2D picture quality. The HX920 has innovative Intelligent Peak LED backlighting for a beautiful cinematic picture with deep blacks and boosted white levels.

The latest Motionflow technology combines advanced LED backlight technology with High Frame Rate panels to improve picture detail and smooth motion. Motionflow XR 800 means you can watch fast-action games, sports and movies at the equivalent of 800 frames per second and enjoy high image detail with less blur.

Sony BRAVIA TVs in 2011 also feature a new image processor, X-Reality, for crisp detail even for Standard Definition pictures. X-Reality PRO takes things a step further: this dual-chip image processor produces true-to-life images and can even boost low quality pictures from the web to near-HD resolution.

Do more with your TV
"With a greater choice of Internet content, smart technology and features, and industry-leading 3D, the 2011 range of BRAVIA TVs will change the way people think about TV," says Patrick Naltet, Director, TV Marketing Europe. "Now your TV will really be the centre of your home entertainment. It is television, redefined."

* via firmware update
** display of embedded video not supported

The BRAVIA 2011 range at a glance

HX920
Peak cinematic performance
  HX820
Slim and stylish cinematic 3D TV
  HX720
Internet and 3D on the big screen

• Intelligent Peak LED for dramatic contrast
• Motionflow XR 800 for smooth, clear action
• High quality 2D and 3D viewing with X-Reality PRO (2 pairs of 3D glasses supplied)
 
• Slim, high contrast Dynamic Edge LED screen
• HD boost for online video and low quality images with X-Reality PRO
• Smooth action with Motionflow XR 400
 
• Lifelike 2D & 3D viewing on a slim LED screen
• Smooth action with Motionflow XR 400
• Watch Internet videos in high resolution with X-Reality PRO
NX720
Change the way you see TV with Monolithic Design
  EX720
Full HD 3D TV for the whole family
  EX521
Enhanced entertainment with LED and Internet TV

• Ultra-slim LED screen with Monolithic Design
• Wireless connection to the Internet and free calls with Skype™
• Smooth, high quality viewing in 2D and 3D
 
• Clear, smooth 3D and 2D picture quality
• Watch Internet videos and make free Skype™ calls
• Smart features to optimise viewing, save energy and make life easier
 
• Slim Edge LED screen with Full HD detail
• Enhanced detail with X-Reality picture engine
• Watch Internet videos and make free Skype™ calls
EX320
LED and Internet TV for second rooms
  CX520
Ready for the Internet when you are
  CX32D
Enjoy all-in-one DVD and karaoke fun

• Small, slim and stylish Edge LED screen
• Built-in Wi-Fi for Internet video and Skype™
• Enhanced high definition picture and colour
 
• Get a clear and highly detailed Full HD picture
• Watch Internet videos and make free Skype™ calls
• Make life easier with smart sensors and features
 
• Save space & clutter with a built-in DVD player
• Sing karaoke with 2 microphone connections
• Share music, movies and photos via HDMI® and USB

About Sony:
Sony is a leading global innovator of audio, video, communications and information technology products for both the consumer and professional markets. Sony is renowned for its audio-visual products, such as the BRAVIA™ LCD High Definition (HD) television, Cyber-shot™ digital camera, Handycam® camcorder and Walkman® MP3 player as well as its VAIO™ personal computers and HD professional broadcast equipment, highlighted by the XDCAM™ HD. Offering a complete end-to-end HD value chain and with its electronics, music, pictures, game and online businesses, Sony is one of the world's leading digital entertainment brands, employing approximately 170,000 people worldwide.

Through its long-term football partnerships as an official sponsor of the UEFA Champions League until 2012, Official FIFA Partner until 2014 and global sponsor of the FIFA World Cup™ in 2010 and 2014, Sony is inspiring a sense of excitement for the millions of football fans around the world.

"Sony", "WALKMAN", "VAIO", "Cyber-shot", "Handycam", "BRAVIA" and "XDCAM" are registered trademarks or trademarks of Sony Corporation. All other trademarks or registered trademarks are the property of their respective owners.

Product images are available on www.sony-europe.com/presscenter (section Press Releases or Media Library)

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