Bombardier Recreational Products Inc. (BRP)

Bombardier Recreational Products Inc. (BRP)

May 29, 2009 15:01 ET

BRP Brings Industry-First Suspension Technology and New Power Steering to 2010 Can-Am ATV Line-Up

VALCOURT, QUEBEC--(Marketwire - May 29, 2009) - BRP's 2010 Can-Am ATV line-up features the industry's first air-controlled suspension system (ACS) and a new Dynamic Power Steering (DPS) with dual-mode, speed-sensitive power assist, and next-generation Visco-Lok QE automatic front differential.

While the Can-Am ATV brand continues to strengthen its position as the brand for ATV enthusiasts, BRP's 2010 models bring even more value through innovation to the ATV industry. Features like bringing user control to power steering through its dual-mode, speed-sensitive DPS system and a six-way adjustable air-controlled suspension system give ATV enthusiasts more control over the riding experience.

Never have the reasons for the ATV enthusiast to buy a Can-Am product been stronger than in this year's ATV line-up. Can-Am ATVs always feature the most power, sharpest handling and best design in the industry, and now, BRP brings new technologies that inject unprecedented value into ATV riding.

"Our brand is more than ever poised to give the consumer what they demand most right now: value and innovation," said Yves Leduc, vice-president and general manager, North American Sales & Marketing Can-Am and After-Sales Operations. "In 2010, BRP brings exclusive technologies to the industry and strengthens its position as the brand that continues to innovate while delivering on its promise as the choice for the ATV enthusiast," he added.

BRP's Can-Am products provide innovation not only through its technologies, but through its value-added packages as well. For 2010, enthusiast's favourite options into the XT™ and the new XT-P packages that include items like DPS, winch, premium tires and wheels, front and rear bumpers result in unprecedented value for the discerning customer.

"In 2010, BRP once again proves to the world that the product is king," said Chris Dawson, vice-president and general manager, BRP International division. "Can Am provides greater power, better control and even more stunning looks than ever with its 2010 ATVs. It is what we believe ATV enthusiasts are looking for."

BRP debuts several model changes and technologies in its 2010 Can-Am ATV line, which include:

Air-Controlled Suspension (ACS) - The Outlander™ 800R MAX EFI LTD comes with the industry's first adjustable air-ride suspension. The compressor which activates the six-position, rider-selectable ACS system can also be used to fill tires while on the trail.

Dynamic Power Steering (DPS) - Can-Am debuts its highly advanced, speed sensitive, dual-mode power steering system on selected Outlander and Renegade models. DPS-equipped models come with the revised, quicker-engaging Visco-Lok QE front differential.

Outlander Cast-Aluminum Wheels - Nearly all Can-Am Outlander ATVs come with premium cast-aluminum wheels. This gives Can-Am the most models in the industry which feature this premium look.

Renegade™ 800R X xc - The new Renegade package for the serious trail rider comes with a host of features never seen before on a 4x4 ATV: full beadlock wheels, premium suspension, dual-mode DPS power steering and a front sway bar making it the ultimate cross-country package.

XT-P Package - Gives the rider all the industry-exclusive Outlander XT package features, but adds even more value with painted plastic and package-exclusive cast-aluminum wheels.

More Outlander 650 Power - A revised calibration on the Rotax® 650 powerplant help generate seven-percent more power than last year's engine to further enhance its position as the most powerful production ATV below 800cc.

With the addition of new technologies, more power and the best value for one's money, BRP is poised to meet the needs of any ATV enthusiast in 2010. From the Outlander 800R MAX LTD to the Renegade 800R to the DS 450™ EFI and DS 90™, there is a Can-Am ATV model for anyone who is passionate about riding. For details on the complete 2010 Can-Am line-up and more information on each specific model, visit

Bombardier Recreational Products (BRP), a privately-held company, is a world leader in the design, development, manufacturing, distribution and marketing of motorized recreational vehicles. Its portfolio of brands and products includes: Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft and sport boats, Evinrude and Johnson outboard engines, direct injection technologies such as E-TEC, Can-Am all-terrain vehicles and roadsters, Rotax engines and karts.

Sea-Doo, Evinrude, E-TEC, Evinrude ICON, GTX, RXT, iS, iBR, Ski-Doo, Lynx, Johnson, Can-Am, Rotax and the BRP logo are trademarks of Bombardier Recreational Products Inc. or its affiliates.

Contact Information

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    Bombardier Recreational Products (BRP)
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    Adrien de Alexandris
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