SOURCE: Discus Dental, LLC

Discus Dental, LLC

April 13, 2010 07:00 ET

BSML, Inc., Operator of "BriteSmile Spas," Forced Into Bankruptcy Proceeding

Discus Dental Is Suing BSML, Inc. for Trademark Infringement and Contract Breach

CULVER CITY, CA--(Marketwire - April 13, 2010) - In June 2009, Discus Dental, LLC filed a lawsuit against Florida-based BSML, Inc. (PINKSHEETS: BSML) alleging that BSML was abusing the Discus BriteSmile® trademarks, mainly in its BSML-owned and BSML-operated "BriteSmile Spas." Discus's lawsuit against BSML is pending in federal court in Los Angeles.

On April 8, 2010, certain alleged creditors of BSML filed an involuntary bankruptcy petition against BSML under Chapter 7 of the U.S. bankruptcy laws. That bankruptcy case against BSML is pending in the U.S. Bankruptcy Court for the Southern District of Florida (Bankruptcy Petition No. 10-19119-PGH).

Under a license agreement signed in 2006, BSML had the right from Discus to use the BriteSmile® trademarks in the BSML-owned and BSML-operated "BriteSmile Spas," as well as BSML-owned and BSML-operated "Pure Med Spas," and "Pure Spas" (collectively, "BSML Spas"), and in certain internet and retail outlets. That license agreement, and BSML's conduct under it, is the subject of Discus's lawsuit against BSML pending in Los Angeles.

Discus has never had any ownership interest in the BSML Spas, nor has Discus had any involvement in BSML's conduct in operating the BSML Spas or BSML's internet or retail outlets. Discus sells BriteSmile® teeth whitening goods and services directly to professional dental offices.

Unfortunately, BSML's alleged conduct in operating its BSML Spas using the BriteSmile® trademarks has resulted in hundreds of complaints to Discus by confused purchasers of BSML's BriteSmile-branded goods and services mistakenly believing that Discus was associated with BSML. These complaints allege, among other things, that unqualified BSML personnel performed teeth-whitening procedures, that BSML purchasers were charged for services they never received from BSML, that BSML failed to pay wages to its employees, and that BSML closed BSML Spa locations without notice to customers. Television news investigative reports have been broadcast in New York City, San Francisco, and elsewhere exposing BSML's alleged conduct.

About Discus Dental LLC: Discus Dental offers a broad array of progressive, quality dental products and equipment that span aesthetics, teeth-whitening, oral hygiene, endodontics, impression materials, lasers and general operatory devices. By selling direct, Discus empowers dental professionals worldwide with premium products and affordable practice solutions. The company is widely recognized as the leading marketing and branding company in dentistry. Discus products are available in over 100 countries. Discus is headquartered in Culver City, California. More information is available at

Contact Information

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    Discus Dental, LLC
    Nina Harlow
    (310) 845-8354
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