SOURCE: BTG Cosmetics

September 20, 2005 10:00 ET

BTG Cosmetics, Inc. Announces the Launch of Their TOMA SlimLine™ Nail Lacquer

Nail Salons and Day Spas Can Increase Their Profits by 10-20% Using BTG's New TOMA Salon Service Program

NORTH HOLLYWOOD, CA -- (MARKET WIRE) -- September 20, 2005 -- BTG Cosmetics, Inc, (OTC: BCSM) announced the launch of their new salon program featuring their SlimLine™ Bottle. Their recent introduction at the Premiere Show in Orlando proved the SlimLine™ bottle, used in conjunction with the TOMA Salon Service Program will become a mainstay in nail salons and day spas throughout the U.S.

"We've worked very hard over the last few months perfecting this new program for nail salons and day spas to increase their bottom-line profits by 10-20% or more," states Ben Friedman, President of BTG Cosmetics, Inc. Mr. Friedman goes on to say, "We will be doing seminars throughout the U.S. and Canada over the next 6 months to insure salon and spa owners are aware of how the TOMA Salon Service program works in conjunction with the SlimLine Nail Lacquer. This program was specifically designed to assist the nail salon, day spa, and full-service beauty salon owner to increase their bottom-line profits while lowering inventory and increasing customer satisfaction. In addition, our rebate programs also assist the salons in marketing their businesses locally."

The TOMA® SlimLine™ Nail Lacquer is only available to professional salons and is sold directly from BTG Cosmetics, Inc., or through their Canadian Distribution partner, Cosmetics Based on Nature.

For more information about the SlimLine™ program or other questions regarding BTG Cosmetics' products, call 800.843.4606 or email

For information in Canada, please call Cosmetics Based on Nature at 905.771.6115 or email

About BTG Cosmetics, Inc. (OTC: BCSM)

BTG Cosmetics, Inc. is a manufacturer and distributor of quality cosmetic products for the beauty and health industries. Their TOMA® line of nail polishes is known worldwide for its quality and superior wear. The Mood-Changing® polish line, sold both to the professional salon under the TOMA® name, and to the retail sector under the American Woman® name, is still a huge seller and continues to be a core product for the company. BTG, Cosmetics, Inc. also has a full line of health and beauty products such as salon gloves, mascara, lip glosses, and skin care lotions and creams. BTG, Cosmetics, Inc. also private labels many brands of polish and cosmetics for salons and retail stores looking for their own branding opportunities.

You can visit their website at or email

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This press release contains or may contain forward-looking statements such as statements regarding the Company's growth and profitability, growth strategy, liquidity and access to public markets, operating expense reduction, and trends in the industry in which the Company operates. The forward-looking statements contained in this press release are also subject to other risks and uncertainties, including those more fully described in the Company's filings with the Securities and Exchange Commission. The Company assumes no obligation to update these forward-looking statements to reflect actual results, changes in risks, uncertainties or assumptions underlying or affecting such statements, or for prospective events that may have a retroactive effect.

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