SOURCE: Hanley Wood

May 29, 2007 15:33 ET

BUILDER Magazine Celebrates Its Fourth Year on BtoB's Media Power 50 List

WASHINGTON, DC--(Marketwire - May 29, 2007) - Just days before releasing its own Builder 100 list, Hanley Wood's BUILDER Magazine was named one of BtoB Magazine's Media Power 50. This marks BUILDER's fourth time on the Media Power 50 list, which highlights top business-to-business media venues as determined by advertisers, industry analysts, editors and reporters.

"We're proud to be included with such powerful media brands as the Wall Street Journal, Business Week and the New York Times," said Peter Goldstone, President of Hanley Wood Business Media Division. "BUILDER is the only construction or design title to make the list. That tells you something about its command of the building industry."

This year, BtoB praised BUILDER's 5 percent increase in ad revenue despite a 10 percent drop in housing prices. It also touted BUILDER's first single-sponsored issue with Weyerhaeuser, an international forest products company. The success comes partially from BUILDER's use of highly-targeted, multimedia advertising platforms. As the number-one magazine in the residential construction industry, BUILDER works in tandem with industry conferences, exhibitions and e-media. Its Web site, Builderonline.com, has become a business standard with its product database, builder yellow pages, economic forecasts, trend analysis and best-selling house plans.

"We take the best attributes of each media and bring them together under one industry-leading brand," said Warren Nesbitt, group publisher for BUILDER. "When people hear BUILDER, they don't just think of print media. They think of the leading authority in home construction."

While advertisers enjoy BUILDER's unique branding opportunities, readers appreciate its wealth of helpful content. The magazine provides builders of all levels with exclusive, up-to-date information about every aspect of construction, including job opportunities, design, marketing, business management, economics and sales. As a testament to its popularity, The Exhibit Surveys report for the International Builders' Show has listed BUILDER as the market's most-read magazine for 24 straight years.

Since its start, BUILDER's circulation has surged to nearly 150,000. As the market changes over time, BUILDER constantly adapts to meet its subscribers' needs and provide advertisers with new opportunities for growth.

About Hanley Wood

Hanley Wood, LLC is the premier media and information company serving housing and construction. Through four operating divisions, the company produces award-winning magazines and Web sites, marquee trade shows and events, rich data and custom marketing solutions. The company also is North America's leading publisher of home plans. Hanley Wood Business Media (Washington, D.C.) publishes 34 award-winning residential and commercial construction titles, including BUILDER, REMODELING, CUSTOM HOME, CONCRETE CONSTRUCTION and residential architect. Hanley Wood Business Media also offers the construction industry's foremost collection of Web sites, including BUILDER ONLINE, REMODELING ONLINE, and ebuild, the comprehensive online guide to building products, as well as the largest collection of house plans online through eplans.com and Dream Home Source.

Founded in 1976, Hanley Wood is a $250 million company owned by affiliates of JPMorgan Partners, LLC. CCMP Capital Advisors manages the Hanley Wood investment for JPMorgan Partners.

Contact Information