-- RockTenn Merchandising Displays brings the on-shelf inventory technology
and expertise on effective in-store displays and merchandising to the
partnership; BVI Networks provides its state-of-the-art in-store business
intelligence system for analytics and automated reporting.
-- By integrating BVI's advanced analytics into fixtures and displays from
RockTenn Merchandising Displays, the ShopperGauge system delivers clear,
actionable information and measurable ROI for merchandising and marketing
programs in the store.
-- The ShopperGauge system measures out of stock events, duration of out of
stocks and back stock inventory availability, giving retailers and
suppliers visibility into costly out-of events and trends.
-- Using the ShopperGauge SmartEndCap fixture, with embedded video and
integrated RetailNEXT analytics and reporting, retailers and CPG
manufacturers can easily capture display effectiveness data, customer
engagement rates, and inventory movement for an entire end cap or display.
-- BVI Networks and RockTenn Merchandising Displays are also teaming to
deliver the ShopperGauge Learning Labs. Expected to be generally available
in the first quarter of 2010, the Labs will offer as a service, an
accessible and low-cost way for Consumer Product Manufacturers to test the
merchandising, packaging, and placement of their products in real store
environments. Participating retailers benefit financially from the
partnership with BVI Networks and RockTenn Merchandising Displays as well
as from the insights about products and merchandising being tested in their
stores.
-- Green Hills Market, a bellwether of Retail 3.0 technology, has
implemented the ShopperGauge solution in its Center for Advanced Retail
Technologies (CART) to provide real-time information about shelf inventory
levels, out of stock events, replenishment and merchandise effectiveness.
BACKGROUND
-- Inventory Management is one of the key performance metrics for managing
success in 2010. Out-of-stock gaps -- the lag time between when products
are out of stock on the shelves and the time retailers find out and take
action. According to a study by RIS News, retailers lost $93 billion
annually as a result of being out of stock on the products that consumers
are looking for in their stores.
-- Currently, manufacturers have little to no visibility into actual shelf
inventory levels or the total amount of product in the store channel. This
is especially critical information for manufacturers of high-value and
high-risk products, such as over-the-counter pharmaceutical products,
consumer electronics, liquor, and premium health and beauty care items that
have experienced high levels of shrink from Organized Retail Crime over the
last year. The lack of hard numbers forces manufacturers to use "best-
estimates" when planning and making product decisions. The ShopperGauge
system allows for decisions to be made based on facts and accurate real-
time data.
-- Current methods for attaining data have been too costly to implement in
every store or as an ongoing part of operations, leaving retailers and
manufacturers to resort to extrapolating from studies of small samplings of
shoppers and stores. RetailNEXT is the only platform affordable and
powerful enough to deliver insights from every store every day -- making it
a best-in-class shopper insights tool.
QUOTES
-- Improving Retail Sales: "The ShopperGauge system completes the product
cycle in our stores. We already know the products we receive and our sales
figures. But the ShopperGauge system ensures we understand in real-time
what's happening to the products on our shelves. Whether by reducing theft
or ensuring we restock the right products at the right time, the
ShopperGauge system will have a positive effect on our bottom line." --
Gary Hawkins, Green Hills Supermarket
-- Meeting Tomorrow's Needs: "The significance for the retail industry of
the BVI-RockTenn joint marketing venture of the ShopperGauge solution goes
beyond reducing out-of-stock items and theft. The demand of impatient
customers has required retailers to become more competitive and work more
efficiently with CPG manufacturers to improve the in-store shopping
experience. Solutions like ShopperGauge are now filling the tremendous void
in a retailer's ability to ensure customer satisfaction at the shelf level
without the high cost of overstocking inventory." -- King Rogers, retired
Vice President, Assets Protection, Target Corporation, and currently co-
founder and principal in the King Rogers Group, LLC.
MULTIMEDIA ELEMENTS
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About BVI Networks
BVI Networks offers the only in-store business intelligence solution proven
to deliver clear, actionable information and measurable ROI across multiple
store departments within weeks of installation. The open RetailNEXT
platform provides real-time and near real-time customer metrics that let
retailers dramatically improve store execution and customer satisfaction by
optimizing staffing, merchandise placement, and in-store advertisements.
RetailNEXT also enables brand manufacturers to make much better product and
marketing decisions and truly measure ROI on advertising investments. The
BVI Networks team includes former senior managers from Cisco, Motorola,
IBM, Juniper, Novell and Intel, as well as retail professionals with
extensive backgrounds in operations, merchandising and asset protection.
BVI Networks is rapidly establishing partnerships with leading in-store
solution providers and is quickly expanding its customer base. Early
customers include major big box retail chains, grocery stores, hardware
stores and specialty retailers. BVI Networks is headquartered in San Jose,
Calif. For more information, please visit www.bvinetworks.com.
About RockTenn Merchandising Displays
RockTenn Merchandising Displays is a leading in-store marketing and
merchandising solutions provider. It develops promotional and permanent
displays and packaging programs supported by innovative retail marketing
services for major consumer packaged goods and services companies and
retailers. For more information, please visit www.rocktenn.com.
Rock-Tenn Company (
Contact Information: BVI Media Contact: Kathryn Howe 1.408.884.2162 ext. 710 kathryn@bvinetworks.com RockTenn Media Contact: Kathy McGowan-Carnes 1.973.610.2871 kmcgowan@rocktenn.com