SOURCE: BabyBam Collection

January 24, 2008 10:00 ET

BabyBam Collection Launches New Online Store Sparking National Interest Among Parents Seeking Eco-Friendly Bamboo Clothing to Reduce Babies' Skin Irritation

PROVO, UT--(Marketwire - January 24, 2008) - For parents seeking to detox baby's wardrobe, the solution is the new online "green" baby clothing store -- BabyBam Collection (www.babybamcollection.com). The evolution of BabyBam Collection was a true labor of love -- born out of CEO Jody Graziano Jonas' two strongest passions -- her sons and the environment. Both of Jonas' children were born with severe milk sensitivity that contributed to easily irritated skin. The only material her children could wear -- eco-friendly, sustainable, and super soft bamboo.

"We are delighted our beautiful, functional, and environmentally friendly baby line is now available nationwide," said BabyBam Collection CEO Jody Graziano Jonas. "Skin allergies, such as atopic dermatitis, are one of the fastest growing chronic childhood diseases. As the number of infants with lactose intolerance as well as those needing gluten-free and soy-free products rises each year -- so do skin allergies. For many families 'green' parenting is not just a trend -- but a necessity. Our exceptionally soft bamboo and organic cotton onesies, pants, pajamas, and towels are naturally hypoallergenic, moisture wicking and anti-bacterial thus preventing odor and newborn skin irritations," added Jonas.

BabyBam Collection bamboo clothing feels as soft as cashmere and looks like expensive Pima or Egyptian cotton and drapes like silk. In addition to looking and feeling sumptuous, bamboo's benefits include:

--  One of the world's best sustainable resources
--  The fastest growing plant on earth
--  Combats global warming
--  Naturally eco-friendly
--  Biodegradable
    

BabyBam Collection will also feature a certified organic skin care line for both Mom and Baby called Little Lathers. The exclusive organic baby soap is blended with yarrow, calendula and aloe vera, which have been used for centuries to soothe, heal and protect delicate skin. The olive oil infused handcrafted organic Lavender Balm can be used on sore bottoms, chapped cheeks, and flaky scalps to soothe your little one. All items are biodegradable, vegan and cruelty free.

The BabyBam Collection of apparel and accessories are available for newborns to nine months and retail from $9.00 - $42.00 U.S. They are available for purchase at LeSabon in New York, Twig and Twill in Scottsdale, Arizona and now online at www.babybamcollection.com

Wholesale inquiries are welcome at wholesale@babybamcollection.com

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