SOURCE: Frigidaire

September 28, 2007 08:00 ET

Bachelor Chef, Dave Lieberman, Helps Men Win Back Their Football Widows and Become "King of Their Kitchen"

Sleek Frigidaire Kitchen Appliances, Available at Lowe's Home Improvement, Are the Secret to His Success

AUGUSTA, GA--(Marketwire - September 28, 2007) - Many women feel the sting of neglect each September as they lose their men to the likes of Peyton Manning and Tom Brady. To help ease the transition into football season, cookbook author and celebrity host, Dave Lieberman, suggests men crack a cookbook instead of a fantasy football magazine to win back their football widows.

As the weather gets colder it's the perfect time to get back into the kitchen and make some heart-warming dishes. Lieberman says no matter who is doing the cooking, success is all about pulling in recipes that use the flavors of the season and having the right tools for a laid-back kitchen that cooks.

IT'S GOOD TO BE KING -- CONTEST ASKS WOMEN TO NOMINATE GUYS WITH CULINARY RULE

This fall the division title isn't the only one that matters. Lieberman wants to know if you have what it takes to become "King of the Kitchen." Kitchens have become so fabulous, functional and entertaining-friendly that it's natural for the host and guests to gather there. In recognition of this trend, Lieberman has teamed with Frigidaire and Lowe's to bestow one deserving home cook everything needed to bring their next party into the kitchen, including a complete Frigidaire kitchen suite available at Lowe's.

Cooking and entertaining enthusiasts can share tips of their own by visiting www.NewKingoftheKitchen.com. While there, they can nominate themselves or someone they know to receive the royal treatment. Contest ends October 31, 2007. The grand prize includes a complete Frigidaire kitchen appliance suite valued at $5,000 -- refrigerator, microwave, oven range and dishwasher, along with a $100 Lowe's Gift Card.

DAVE DISHES ON APPLIANCE FEATURES

"One of the keys to being an expert entertainer is the style and set up of your kitchen," said Lieberman, whose new Los Angeles home will be completely outfitted with all of the latest Frigidaire kitchen appliances and features. "A design that allows for conversing with friends while food is being prepped makes the job fun, while quality appliances with innovative features -- such as the new XtraZone™ oval burner from Frigidaire which expertly cooks tortillas -- help make entertaining easier."

Lieberman, who frequently hosts celebrities in his own home, knows that all successful parties or intimate gatherings end up in the... kitchen. He recommends making up for Sunday and Monday night dalliances with the boys by preparing a special date-night menu on non-football evenings. Plus, he says cooking guests' favorite foods with fresh ingredients for better taste and getting them involved in the process makes them feel at home. Dave also recommends streamlining kitchen tasks to not only maximize time with your special someone, but also be more energy efficient.

"I love to cook, but I could do without the clean-up process that comes afterward," says Lieberman. "Dishwashers today don't require pre-rinsing of dishes before loading, so why do double-duty? In fact, skip this step and you'll be cozying up over dessert in no time, not to mention saving as much as 20 gallons of water per load or 6,500 gallons per year."

"We hope that making the new Frigidaire appliance features available at Lowe's will inspire more people to host friends and family more often," said Lowe's Senior Vice President of Kitchen and Bath, John Kasberger. "For example, the Frigidaire SpaceWise™ Design Shelves, which are the largest glass shelves in side-by-side counter-depth refrigerators, allow for more storage space, which is ideal for entertaining."

WHAT'S HOT IN THE FRIGIDAIRE KITCHEN

Frigidaire is always creating innovative new appliance features, granting at-home cooks the tools necessary to be kings of their kitchens. Below are details on new Frigidaire cooking features that can be found on appliances at Lowe's:

--  XtraZone™ Burner: Strategically placed in the center of a deep sump
    cooktop, the oval shape allows for better heat coverage on griddles and
    more effective cooking of Latin cuisine featuring tortillas.
--  Precision Set™ Surface Controls: Enables precise and accurate
    temperature control from warm simmer to boil and everything in between by
    way of digital feedback. The lower, more precise temperature control allows
    every element to be used as a warmer zone.
--  Favorite & Keep Warm Settings: The Favorite setting provides home
    cooks with the ability to program in time and temperature for a digital
    recall of the baking setting on their ovens. The Keep Warm setting holds
    the oven temperature at 170 degrees, making it possible to keep food warm
    until guests arrive.
--  EasyCare™ Genuine Stainless Steel: Get the elegant look of
    stainless without the messy fingerprints with EasyCare™ Stainless Steel
    finish from Frigidaire which resists smudges and fingerprints and does not
    require special cleaning.
--  SpaceWise™ Design Shelves: The largest glass shelves in a side-by-
    side counter-depth refrigerator -- big enough to accommodate an 18-inch
    round party platter ready for guests.
--  PureAir™ Filter (available by special order): The first
    refrigerator filtration system of its kind, this air system uses naturally
    occurring minerals called zeolites to effectively neutralize the more
    acidic odors in your refrigerator... so breakfast doesn't taste like last
    night's dinner.
    

About Frigidaire

Since 1918, families have made Frigidaire a trusted name in home appliances. The brand heritage is rich with quality products and lifestyle-improving innovations. Today, more than ever, Frigidaire provides the pioneering features of tomorrow with an emphasis on quality, trust and service. Visit www.frigidaire.com for more information on Frigidaire products or to download high-resolution product photos.

About Lowe's

With fiscal year 2006 sales of $46.9 billion, Lowe's Companies, Inc. is a FORTUNE® 50 company that serves approximately 13 million customers a week at more than 1,425 home improvement stores in 49 states. Founded in 1946 and based in Mooresville, N.C., Lowe's is the second-largest home improvement retailer in the world. For more information, visit www.Lowes.com.

Contact Information

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