BackPocket COO

BackPocket COO

March 30, 2010 10:07 ET

BackPocket COO: Start Up Business Coach Cashes in on Personal Laptop Ads

VANCOUVER, BRITISH COLUMBIA--(Marketwire - March 30, 2010) - Sought after speaker and hyper-growth business coach Cameron Herold sold five companies ad spots on his MacBook Pro for $2500 each and another on his iPhone. Cameron is leveraging the growing trend of 'personal ubiquitous marketing': where individuals become branding tools for companies looking for weird and offbeat marketing mediums.

Cameron told each of the companies advertising on his computer that he would speak about them as he traveled giving business talks. "Thousands of business owners see me with my MacBook when I'm talking at conferences and waiting in airport business lounges," says Cameron, who recently spoke at MIT's Entrepreneurial Masters Program in Boston and TEDx in Edmonton. "These companies benefit from my high visibility and credentials, but I'm not the only one cashing in on this trend."

According to Cameron advertising has become so ubiquitous that creative brands scout nearly any surface as a medium. "The typical billboard/bus ad approach is boring and too expensive for most businesses," Cameron says. "Companies still advertise offline, but they want to be talked about in different, offbeat ways."

Examples of other personal ubiquitous marketing mediums are companies like TatAD.com, where people are paid to have company logos tattooed on their skin, or IWearYourShirt.com where two guys charge companies to wear the brand's logo for one day and then chat about the company through social media.

Cameron's strategy is to act as a high touch marketing connector. "In every talk I do these companies get asked about by people in the crowd, and I end up introducing a lot of CEOs to each other because of it," says Cameron, who gave a free spot to kiva.org, an organization that helps entrepreneurs in developing countries.

"Cameron has already referred people to our high adrenaline CEO vacations, so I knew $2500 would be a good investment," said Yanik Silver, Founder of Potomac, MD based Maverick Business Adventures. "Typical advertising can't compete with personal referrals from a well connected entrepreneur."

After helping junk removal firm 1-800-GOT-JUNK? grow from $2M to $120M in six years, Cameron started BackPocket COO to help entrepreneurs develop systems to create hyper growth companies with a fun working culture. He currently coaches 12 multi-million dollar companies in five countries.

Later next month another company is jumping on the Cameron-promo bandwagon by buying him a new iPad, complete with their company logo.

See a photo of Cameron with his MacBook here: http://docs.google.com/View?id=dfhh6mz9_140csk8dkg7

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