SOURCE: Scholastic


December 02, 2009 17:39 ET Launches Name That Toy! Trivia Game to Help Donate Classic Toys to Children in Need

Toy Fans Follow #Tweets4Toys on Twitter to Enter for a Chance to Win Classic Toys

NEW YORK, NY--(Marketwire - December 2, 2009) - Did you know that the Etch-a-Sketch was originally introduced in 1960 by the Ohio Art Company? Starting today, toy enthusiasts can test their knowledge by playing Name That Toy! at and help donate up to $20,500 worth of toys to children in need through Toys for Tots. For each correct answer a player gives, Back To Basics Toys® will donate 10 cents towards new, unwrapped toys to Toys for Tots, which collects and distributes toys to disadvantaged children, giving them the chance to experience the joy of the holiday season. While times are tough this holiday, everyone can help put toys in the hands of less fortunate children just by playing a game.

In 1955 this character was born to creator Art Clokey:

a. The Pink Panther

b. Kewpie Doll

c. Sock Monkey

d. Gumby

Correct Answer: d.) Gumby

For more holiday shopping fun, Back To Basics Toys has launched a "Tweets 4 Toys" Twitter sweepstakes. Toy enthusiasts will have 12 days to enter for a chance to win a best-selling toy from Back To Basics Toys by following @Back2BasicsToys on Twitter and tweeting the hashtag #Tweets4Toys. Each day, one lucky follower will win a retro toy. NO PURCHASE NECESSARY. Open to all legal residents of the United States and the District of Columbia over the age of 18. Sweepstakes runs daily through December 12, 2009. Void where prohibited. For complete rules, go to Followers can also watch for tweets from @Back2BasicsToys on Deal of the Day #DOTD, classic toys trivia questions, and tips on educational play.

"Inspiring children for generations, classic toys are as relevant in today's digital world as they were decades ago," said Ken Moe, General Manager of Back To Basics Toys. "We're proud to partner with Toys for Tots in helping create new memories for many deserving children this holiday with the simple gift of a classic toy. Giving and caring are a large part of the holiday season."

On YouTube, Back To Basics Toys has created a playlist of videos showing how timeless toys like the Erector Set still bring families together. Fans are encouraged to share their memories of playing with these toys in the comments.

For more information on Name That Toy!, #Tweets4Toys Twitter sweepstakes and affordable holiday gift ideas, visit

Back To Basics Toys is a division of Scholastic Corporation (NASDAQ: SCHL), the world's largest publisher and distributor of children's books and a leader in educational technology and children's media. Scholastic creates quality educational and entertaining materials and products for use in school and at home, including children's books, magazines, technology-based products, teacher materials, television programming, film, videos and toys. The Company distributes its products and services through a variety of channels, including proprietary school-based book clubs and school-based book fairs, retail stores, schools, libraries, television networks and the Company's Internet Site,

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