Backstage Technologies Incorporated

Backstage Technologies Incorporated

October 03, 2007 11:00 ET

Backstage Technologies Launches "Scratch and Win" Lottery Game on Facebook® Platform

VICTORIA, BRITISH COLUMBIA--(Marketwire - Oct. 3, 2007) - Backstage Technologies today announced the release of "Scratch and Win", the first scratch-off lottery ticket application built on Facebook Platform, a platform that enables software developers to build applications for the Facebook website.

Scratch and Win lets Facebook users interactively enjoy playing scratch-off lottery tickets. Users receive a daily allotment of 10 free, animated tickets that look just like real scratch-offs. Ticket prizes have no monetary value, but instead are redeemed for collectible images that users can display on their Facebook profile. Scratch and Win utilizes the social graph of friends made available through Facebook Platform to allow users to send each other tickets as gifts, and compare their luck at winning.

"As more of our clients inquire about the feasibility of building a Facebook application to support their e-businesses, we have made the conscious decision to become proficient in Facebook Platform," explains Dr. Russell Ovans, president of Backstage Technologies. "For our first foray, we decided to build something that embodies what we see as three key ingredients of a successful Facebook application: competition, collecting, and entertainment."

With over 43 million active users, Facebook is the sixth most trafficked website in the United States, while, according to alexa.com, it is the most trafficked website in Canada. Facebook recently launched Facebook Platform, which enables companies and software developers to integrate with the social utility website.

About Backstage Technologies

Backstage Technologies (www.bstage.ca) is a contract software engineering firm that specializes in custom enterprise web application development, search engine technologies, systems software, intelligent agents, and relational database design.

Facebook® is a registered trademark of Facebook Inc.

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