SOURCE: Bakers Square

January 17, 2008 13:41 ET

Bakers Square Helps the Make-A-Wish Foundation® Grant 'Pie in the Sky' Wishes on National Pie Day

Restaurant Guests Also Can Receive a Free Slice of Pie

DENVER, CO--(Marketwire - January 17, 2008) - Bakers Square restaurants, known for serving 'The Best Pie in America®,' will donate 50 percent of sales from all whole pies sold on National Pie Day (Jan. 23) to the Make-A-Wish Foundation, with a minimum donation of $25,000. Restaurant guests can also receive a free slice of the pie of their choice that day at any Bakers Square location by visiting www.CelebratePie.com.

"Baking award-winning pies has been a part of our heritage for more than twenty years," said Ken Keymer, CEO of VICORP Restaurants, Inc., which owns Bakers Square restaurants. "It's our hope that on this day that celebrates a part of American culture, we can demonstrate our commitment to helping others, like the children involved in the Make-A-Wish Foundation. We're honored to help make their 'pie in the sky' wishes come true."

With the help of generous donors and more than 25,000 volunteers, the Make-A-Wish Foundation grants a wish every 40 minutes and has granted more than 161,000 wishes in the United States since inception.

Bakers Square guests who wish to receive a free slice of pie on National Pie Day can visit www.CelebratePie.com to print a coupon redeemable for a free slice of pie at any Bakers Square restaurant location. Web site visitors also can learn more about the history of pie and can reserve their favorite pie online.

Bakers Square has been serving award-winning pie since its founding in 1983. In 2007, Bakers Square won 23 blue ribbons at the American Pie Council's National Pie Championship. French Silk continues to be the restaurants' most popular, award-winning pie. In fact, Bakers Square sells more than 532,000 French Silk pies annually.

About VICORP Restaurants, Inc.

Headquartered in Denver, VICORP Restaurants, Inc. operates two restaurant concepts under proven and well-recognized brands, Bakers Square and Village Inn. Founded in 1958, VICORP has 403 restaurants in 25 states, consisting of 310 company-operated restaurants and 93 franchised restaurants. Bakers Square is synonymous with award-winning pies and also offers distinct, high-quality menu items for breakfast, lunch and dinner. Known for its strong breakfast heritage, Village Inn has been serving its signature breakfast items like one-of-a-kind skillet dishes and made-from-scratch pancakes for 50 years. In addition, Village Inn offers traditional American fare for lunch and dinner.

Both Bakers Square and Village Inn guests are served The Best Pie in America® including dozens of varieties of premium, multi-layer specialty pies baked by VICOM, VICORP's bakery division. In 2007, Bakers Square and Village Inn were proud to win 32 combined blue ribbons at the American Pie Council's National Pie Championships. VICOM also produces pies for J. Horner's, a line for foodservice and retail sales.

ABOUT MAKE-A-WISH FOUNDATION

The Make-A-Wish Foundation grants the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy. Born in 1980 when a group of caring volunteers helped a young boy fulfill his dream of becoming a police officer, the Foundation is now the largest wish-granting charity in the world, with 67 chapters in the United States and its territories. With the help of generous donors and more than 25,000 volunteers, the Make-A-Wish Foundation grants a wish every 40 minutes and has granted more than 161,000 wishes in the U.S. since inception. For more information about the Make-A-Wish Foundation, visit www.wish.org and discover how you can share the power of a wish®.

Contact Information

  • Contacts:

    Jill Preston
    VICORP Restaurants, Inc.
    Office: (303) 672-2226
    Email Contact

    Jennifer Wills
    GroundFloor Media
    Office: (303) 865-8119
    Email Contact