SOURCE: Bark Group Inc.

Bark Group Inc.

May 04, 2010 09:15 ET

Bark Group Inc. Acquires Swedish Company and Increases Revenue

NEW YORK, NY--(Marketwire - May 4, 2010) -  Bark Group Inc. (OTCBB: BKPG), an innovative integrated U.S. advertising and performance-based marketing company with a multinational client base, announced today that the final closing on its acquisition of the Swedish performance-based marketing agency Tre Kronor Media AB, now called Bark Stockholm, has taken place.

The company, which was recently named "Agency of the year in Sweden," is expected to have a large growth potential due to its many clients. In its three years of existence the company has grown to become a million-dollar media buying business, hitting revenues of more than 15 million USD in 2009 or more than four times the revenue of Bark affiliate, Bark Copenhagen, in 2009. Tre Kronor Sweden retains numerous international clients and national clients such as Universal Music, bwin, F secure and Ticnet, Rusta, Bubbleroom, Bonnier Gaming, Bringwell, etc.

Bent Helvang, Chairman of Bark Group Inc., said, "Not only have we closed a deal with a company that has a strong growth performance, we have also succeeded in strengthening our management group, with some of Sweden's most skilled media people."

Niclas Fröberg, CEO Bark Stockholm, said, "To be a part of Bark Group and building a new European and US network with a heritage from Scandinavia feels very exciting and we are very proud. We know that advertisers are seeking new business models to buy media and also pay for performance for the future. The Bark model, where media and advertising is totally integrated, has already benefitted our clients in Sweden, and we expect to see a strong growth in new clients demanding a partner in a performance-based relationship."

Carl Johan Grandinson, COO of Bark Stockholm, said, "It feels good to work with a team that has the same vision that we have on integrating advertising and media in one entity with a strong digital focus and a performance-based offer."

About Bark Group Inc.
Bark Group Inc. is a pioneering U.S. communications company aiming to create a network of multiplatform media and advertising houses by acquiring profitable and innovative media and advertising companies in order to rapidly expand its presence in the U.S. and Europe. Through its growing network of companies, Bark is adding more competencies and media under one roof, expanding its customer and revenue base and ultimately winning significantly larger international clients.

Forward Looking Statements
This press release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, and such forward-looking statements are made pursuant to the safe harbour provisions of the Private Securities Litigation Reform Act of 1995. "Forward-looking statements" describe future expectations, plans, results, or strategies and are generally preceded by words such as "may," "future," "plan" or "planned, "will" or "should," "expected," "anticipates," "draft," "eventually" or "projected." You are cautioned that such statements are subject to a multitude of risks and uncertainties that could cause future circumstances, events, or results to differ materially from those projected in the forward-looking statements, including the risks that actual results may differ materially from those projected in the forward-looking statements; projected events in this press release may not occur due to unforeseen circumstances, various factors, and other risks identified in a company's annual report on Form 10-K and other filings made by such company.

For more information about Bark Group Inc. visit or contact Stanley Wunderlich at (800) 625-2236, extension 7770, or

Contact Information

    Stanley Wunderlich
    Consulting For Strategic Growth 1, Ltd.
    880 Third Ave, 6th Floor
    New York NY 10022
    Telephone: (800) 625-2236 ext. 7770
    e-Fax: (646) 205-7771
    Email: Email Contact