SOURCE: Bark Group Inc.

Bark Group Inc.

April 16, 2010 10:52 ET

Bark Group Inc. Enters Into Agreement to Acquire Leading Swedish Media Agency, Tre Kronor Media

NEW YORK, NY--(Marketwire - April 16, 2010) -  Bark Group Inc. (OTCBB: BKPG), a U.S. company with a multinational client base, announced today that the Company has entered into a share purchase agreement to acquire Tre Kronor Media (TKM), a leading Swedish marketing and advertising company that was recently named Swedish Media Agency of the year for 2009. A summary of the material terms of the share purchase agreement is provided in the Form 8-K filed by Bark with the SEC on April 15, 2010. Consideration for the transaction will be 35 million restricted shares on the closing of the transaction and 6 million restricted performance based shares. The acquisition is anticipated to complete in the week of April 19, 2010.

Bent Helvang, Director of Bark Group Inc., stated, "Tre Kronor Media's business model as the first performance-based marketing agency in Sweden creates a perfect fit with Bark's strategy of acquiring profitable and innovative multi-platform media companies in order to expand our presence in Europe. TKM's highly talented management will be integrated with Bark Group to create a cornerstone for our expansion."

Tre Kronor Media was founded September 2007 by Niclas Froberg (Former Nordic CEO for MindShare and owner of MindShare Sweden), Carl Johan Grandinson and Jacob de Geer (co-founders of Tradedoubler). Explaining the advantage of the acquisition for TKM, Mr. Froberg stated: "We are very proud of our achievements and we have international ambitions for our business and our core clients. We fully share Bark's vision on where the advertising industry should be taken, and we believe that we can all achieve our ambitious goals quicker together. This is one of those cases where one plus one equals three."

Anders Hageskov, CEO of Bark Group Inc., described the Company's future, saying, "We are very pleased to welcome TKM as one of the first members of our expanding family. Bark is a U.S. listed company with strong roots in Denmark and activities in Munich. This acquisition substantially strengthens our base in Scandinavia and positions us for greater international growth. Niclas Froberg will serve as the CEO of Bark's new International Media Division and Carl Johan Grandinson will serve as COO, responsible for the network expansion and quality of work. In addition, TKM's Helena Westin is well known for her creativity in both traditional advertising and digital communication."

Mr. Hageskov continued, "Bark's overall objective is to create an international network of strong local agencies with the same dedication to integrating classic advertising and media with the most important digital competencies. The performance-based marketing model that TKM practises adds importantly to the services we offer and will increase our presence in the media market and enable us to target expansion of our customer and revenue base and pursue significantly larger international clients."

About Bark Group Inc.
Bark Group Inc. is a U.S. company that delivers advertising and marketing campaigns to leading European businesses. Bark develops and delivers highly effective marketing campaigns on structural, strategic, and emotional and creative levels. Bark's revolutionary approach in the communications field offers clients a higher return on their advertising investments. Bark's objectives are to achieve aggressive growth through acquisition and development of satellite companies around the globe, starting with Europe.

Forward Looking Statements
This press release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, and such forward-looking statements are made pursuant to the safe harbour provisions of the Private Securities Litigation Reform Act of 1995. "Forward-looking statements" describe future expectations, plans, results, or strategies and are generally preceded by words such as "may," "future," "plan" or "planned", "will" or "should," "expected," "anticipates," "draft," "eventually" or "projected." You are cautioned that such statements are subject to a multitude of risks and uncertainties that could cause future circumstances, events, or results to differ materially from those projected in the forward-looking statements, including the risks that actual results may differ materially from those projected in the forward-looking statements; projected events in this press release may not occur due to unforeseen circumstances, various factors, and other risks identified in a company's annual report on Form 10-K and other filings made by such company.

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Contact Information

    Stanley Wunderlich
    Consulting For Strategic Growth 1, Ltd.
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