SOURCE: Bark Group Inc.

Bark Group Inc.

February 09, 2010 09:52 ET

Bark Group Inc. Signs LOI to Acquire 10% Stake in Research Company Mindmetic

NEW YORK, NY--(Marketwire - February 9, 2010) - Bark Group Inc. (OTCBB: BKPG), a U.S. company with a multinational client base, announced today that the Company has signed a Letter of Intent to acquire a 10% stake in Mindmetic, a brain research company that develops neuromarketing research methods.

Mimdmetic develops neuromarketing research technology that can interpret and decode people's emotional responses when they are presented with different marketing messages. Bark has participated in the development of Mindmetic's products which utilize its science-based technique for gauging audience response to produce more effective advertising campaigns.

"Mindmetic's cutting-edge technology enables us to better understand consumer behaviour and enhance the effectiveness of our marketing campaigns across all media. We are excited about the potential of working still more closely together to understand consumer reaction and provide our clients with a strategic edge in their advertising campaigns," said Bark's CEO Anders Hageskov.


Mindmetic develops hardware and software tools for neuromarketing research in order to improve ROI for marketing campaigns. The company is a leader in this industry, creating research tools that reveal true emotional reactions from consumers via a web platform. Neuromarketing techniques are used to study consumers' sensorimotor, cognitive, and affective response to marketing stimuli. Among other measurements such as tracing eye movements and monitoring body temperature, Mindmetic uses electroencephalography (EEG) to measure activity in the cortical region of the brain to learn why consumers make the decisions they do, and determine what part of the brain is telling them to do it.

About Bark Group Inc.

Bark Group Inc. is a U.S. company that delivers advertising and marketing campaigns to leading European businesses. Bark develops and delivers highly effective marketing campaigns on structural, strategic, and emotional and creative levels. Its integrated approach is revolutionizing the communications field while offering clients a higher return on their advertising investments. Bark's objectives are to achieve aggressive growth through acquisition and development of satellite companies around the globe, starting with Europe. The company is adamantly pursuing its ambitious goal to be ranked among the 10 best and most profitable communication companies in Europe within 4 years.

Forward-Looking Statements

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For more information about Bark Group Inc. visit or contact Stanley Wunderlich at (800) 625-2236 or

Contact Information

    Stanley Wunderlich
    Consulting For Strategic Growth 1, Ltd.
    880 Third Ave, 6th Floor
    New York NY 10022
    Telephone: (800) 625-2236 ext. 7770
    e-Fax: (646) 205-7771
    Email: Email Contact