SOURCE: Bark Group Inc.

Bark Group Inc.

December 03, 2009 08:43 ET

Bark Partnering With Glassbox to Improve ROI on Digital Campaigns

COPENHAGEN, DENMARK--(Marketwire - December 3, 2009) - Bark Group Inc. ("Bark") (OTCBB: BKPG) today announced that it has formed a strategic collaboration with Glass box ApS ("Glassbox"), a company that specializes in analyzing effectiveness and profitability of digital marketing campaigns.

Glassbox is able to give clients a factual ROI calculation of the effectiveness of their online marketing campaign, greatly aiding decision makers to optimize their marketing budgets.

The collaboration with Bark bolsters Bark's Digital consulting services, and means that new web campaigns will be more effective than ever. Glassbox experts track and analyze user navigation on websites to gauge navigability and usability, as well as to analyze how the digital information presented leads to company profits. The company uses a number of effective and efficient proprietary software tools that can lead to major cost savings in the marketing investments made.

The Glassbox team has already moved into Bark's flagship Copenhagen office and is contributing it expertise on all current and future campaigns. Their integration to the Bark team means that Bark can measure its own campaigns before and after they launch, and deliver even better results to clients.

"The addition of Glassbox to our Digital team means we will gain invaluable insights into the user behaviours on our web campaigns, before they are even launched, enabling us to tweak our campaigns for maximum effectiveness," said Anders Hageskov, CEO for Bark.

About Bark Group Inc.

Bark Group Inc. is an award-winning, multi-national European company that delivers cutting-edge advertising and marketing campaigns to leading European businesses. Bark develops and delivers highly effective marketing campaigns on structural, strategic, and emotional and creative levels. Its integrated approach is revolutionizing the communications field while offering clients a higher return on their advertising investments. Bark's objectives are to achieve aggressive growth through acquisition and development of satellite companies around the globe, starting with Europe. The company is adamantly pursuing its ambitious goal to be ranked among the 10 best and most profitable communication companies in Europe within 4 years. For more information about Bark Group Inc. visit:

Forward-Looking Statements

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Contact Information

    Stanley Wunderlich
    Consulting For Strategic Growth 1, Ltd.
    880 Third Ave, 6th Floor
    New York NY 10022
    Telephone: (800) 625-2236 ext. 7770
    e-Fax: (646) 205-7771
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