SOURCE: Bark Group Inc.

Bark Group Inc.

December 08, 2009 09:32 ET

Bark Partners With Mindmetic in New Field of Neuromarketing

COPENHAGEN, DENMARK--(Marketwire - December 8, 2009) - Bark Group Inc. ("Bark") (OTCBB: BKPG), an award-winning, multi-national European advertising company, is pleased to announce its partnership with Mindmetic, a brain research company that develops neuromarketing research methods.

Mindmetic is developing neuromarketing research technology that can interpret and decode people's emotional responses when they are presented with different marketing messages. Bark plans to leverage this cutting-edge technology to enhance the effectiveness of its marketing campaigns and develop advertisements that are more focused on the brain's response, enabling it to craft messages that elicit both conscious and subconscious positive consumer reactions.

"As marketers, we know that emotions rule thoughts, and thoughts rule consumer behaviour," says Bark CEO Anders Hageskov. "By using Mindmetic's new neuromarketing technology, we will be able to better understand consumer reactions and create messages that result in the desired consumer response."

Neuromarketing techniques are used to study consumers' sensorimotor, cognitive, and affective response to marketing stimuli. Among other measurements such as tracing eye movements and monitoring body temperature, Mindmetic uses electroencephalography (EEG) to measure activity in the cortical region of the brain to learn why consumers make the decisions they do, and determine what part of the brain is telling them to do it. The information can be used to determine what colours, sounds and words get certain reactions in the minds of consumers, giving marketers a strategic edge when designing campaigns.

About Mindmetic

Mindmetic is revolutionizing market research by revealing true emotional reactions in consumers. The company develops hardware and software for neuromarketing research, and is among the leading companies in the world within its industry. Bark has participated in development of Mindmetic's products and utilizes its science-based technique for gauging audience response to produce more effective advertising campaigns.

For more information about Mindmetic and its ground-breaking technology, visit www.mindmetic.com.

About Bark Group Inc.

Bark Group Inc. is an award-winning, European company that delivers cutting-edge advertising and marketing campaigns to leading European businesses. Bark develops and delivers highly effective marketing campaigns on structural, strategic, and emotional and creative levels. Its integrated approach is revolutionizing the communications field while offering clients a higher return on their advertising investments. Bark's objectives are to achieve aggressive growth through acquisition and development of satellite companies around the globe, starting with Europe. The company is adamantly pursuing its ambitious goal to be ranked among the 10 best and most profitable communication companies in Europe within 4 years.

For more information about Bark Group Inc., please visit www.barkgroup.com.

Forward-Looking Statements

This press release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, and such forward-looking statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. "Forward-looking statements" describe future expectations, plans, results, or strategies and are generally preceded by words such as "may," "future," "plan" or "planned," "will" or "should," "expected," "anticipates," "draft," "eventually" or "projected." You are cautioned that such statements are subject to a multitude of risks and uncertainties that could cause future circumstances, events, or results to differ materially from those projected in the forward-looking statements, including the risks that actual results may differ materially from those projected in the forward-looking statements; projected events in this press release may not occur due to unforeseen circumstances, various factors, and other risks identified in a company's annual report on Form 10-K and other filings made by such company.

Contact Information

  • CONTACT:
    Stanley Wunderlich
    Consulting For Strategic Growth 1, Ltd.
    880 Third Ave, 6th Floor
    New York NY 10022
    Telephone: (800) 625-2236 ext. 7770
    e-Fax: (646) 205-7771
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