SOURCE: Basis Technology Corporation

Basis Technology Corporation

April 12, 2010 08:00 ET

Basis Technology Expands Linguistic Technology Support for Bing Web Search

CAMBRIDGE, MA--(Marketwire - April 12, 2010) -  Basis Technology Corporation announced today that it has entered in an extensive, long-term licensing agreement with Microsoft Corp. to provide advanced linguistic technology for Bing web search. The company's Rosette® Platform is used in Bing search to identify and analyze text in several languages, enabling the creation of a high quality index, which in turn contributes to a high quality search experience. The Rosette Platform is also used to locate entities within web documents such as people, places and organizations. The entity identification is used by Bing's clustering algorithms to automatically categorize news topics, enabling users to find relevant news topics.

Under the new agreement, Bing will have access to the latest version of this platform, Rosette 7, recently announced by Basis Technology. Rosette 7 has enhanced entity extraction accuracy, as well as expanded language coverage, cross-language name matching and translation. Basis Technology will collaborate closely with Microsoft to continually improve and expand the features of Rosette to meet the demanding requirements of large scale web search applications. 

Rosette is a high performance linguistic analysis platform that has been deployed in hundreds of text solutions around the world to classify, standardize and process unstructured text so it can be used for analytic and intelligence purposes. It includes support for dozens of world languages, including languages of Europe, East Asia, the Mideast, and Central Asia. Basis Technology has been delivering Rosette to OEM, SaaS and enterprise users since 1997.

"Basis Technology has been a great partner for Microsoft and Bing," said Harry Shum, corporate vice president for Search Product Development at Microsoft. "We selected the Rosette Platform to enhance the precision of our Web search results, and found the quality of the software and support from Basis Technology to be excellent."

"Microsoft is a sophisticated user of the Rosette Platform," said Steve Cohen, COO of Basis Technology. "We're focused, along with Microsoft, on delivering the best linguistics and the best relevance to Bing users in all locales. We look forward to helping Microsoft deploy Rosette 7 and meeting the increased demands that Bing search will place on the platform."

About Basis Technology
Basis Technology (www.basistech.com) provides software solutions for text analytics, information retrieval, and name resolution in over twenty languages. Our Rosette® Linguistics Platform is a widely-used suite of interoperable components that power search, business intelligence, e-discovery, and other enterprise applications. Our company is at the forefront of applied natural language processing using a combination of statistical modeling, expert rules, and corpus-derived data.

Leading software vendors, content providers, financial institutions, and government agencies rely on Basis Technology's solutions for Unicode compliance, language identification, multilingual search, entity extraction, name matching, and name translation. Our products and services are used by over 250 major firms, including Cisco, EMC, Endeca, Hewlett-Packard, Microsoft, Oracle, and Symantec. Our text analysis products are widely used in the U.S. defense and intelligence industry by such firms as CACI, Lockheed Martin, MITRE, Northrop Grumman, SAIC, and SRI. We are the top provider of multilingual technology to web search engines, such as Amazon.com, Ask.com, Bing, Google, and Yahoo.

Company headquarters are in Cambridge, Massachusetts, with branch offices in San Francisco, California; Herndon, Virginia; and Tokyo, Japan. For more information, visit www.basistech.com or call 800-697-2062.

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