SOURCE: Baskin-Robbins

Baskin-Robbins

May 04, 2010 10:01 ET

Baskin-Robbins Announces Three New Shops in New Orleans

Ken Charity to Open Two Shops; William McIntyre to Open One Shop

CANTON, MA--(Marketwire - May 4, 2010) -  Baskin-Robbins, the world's largest chain of ice cream shops, announced today the signing of two store development agreements in New Orleans, totaling three new locations. Ken Charity and William McIntyre, both new franchisees, purchased two and one units, respectively. The first location is slated to open in the summer of 2010 at 1515 East Judge Perez Drive in Chalmette. Site selection for the other two shops has already begun with the second store slated to open later this year and the third in 2011. 

McIntyre is a New Orleans native with more than 20 years of food service experience and currently owns Saltwater Grill on S. Carrollton Avenue. 

"Baskin-Robbins has been providing quality ice cream products for more than 60 years and we're excited to expand our footprint in New Orleans with franchisees Ken Charity and William McIntyre," said Grant Benson, CFE, vice president of franchising and market planning, Dunkin' Brands, Inc. "We're confident both individuals will spread the fun and unique flavors of America's Favorite Ice Cream Shop to guests in and around the community."

In addition to the two agreements mentioned above, Baskin-Robbins is still seeking franchisees to develop shops in New Orleans. Opportunities for development also exist throughout San Diego, San Francisco, Houston and Dallas, among other cities. 

To drive its expansion efforts, Baskin-Robbins offers qualified candidates several flexible real estate design options at varying investment levels. These concepts -- stand-alone and express/kiosk -- provide consumers with a range of Baskin-Robbins menu items from hard scooped ice cream and cakes to soft-serve and frozen beverages. 

Baskin-Robbins is seeking candidates that meet a specific franchisee profile to help build its brand and image. Ideally, franchisees should possess a minimum net worth of $250,000 and liquid assets of at least $125,000 but financial qualifications will vary based on the opportunity available by market. 

"Additional Baskin-Robbins stores will satisfy a growing demand in New Orleans for high-quality ice cream, specialty frozen desserts and beverages," said Benson. "For generations, Baskin-Robbins has become the brand of choice for consumers and has consistently delighted them with our irresistible flavors and treats. We look forward to having an even larger presence in the New Orleans community."

Over six decades ago, Baskin-Robbins was founded by ice cream enthusiasts Burton "Burt" Baskin and Irvine "Irv" Robbins who shared a dream to create an innovative ice cream store that would be a neighborhood gathering place for families. Today, over 300 million people visit Baskin-Robbins each year to sample the more than 1,000 flavors available in its ice cream library, as well as enjoy its full array of frozen treats including ice cream cakes, frozen beverages and sundaes.

About Baskin-Robbins
Named the top ice cream and frozen dessert franchise in the United States by Entrepreneur magazine's 30th annual Franchise 500® ranking, Baskin-Robbins is the world's largest chain of ice cream specialty shops. Baskin-Robbins creates and markets innovative, premium ice cream, specialty frozen desserts and beverages, providing quality and value to consumers at more than 6,000 retail shops in 35 countries. Baskin-Robbins was founded by two ice cream enthusiasts whose passion led to the creation of more than 1,000 ice cream flavors and a wide variety of delicious treats. Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin' Brands, Inc. family of companies. For further information, visit http://www.baskinrobbins.com/franchiseopportunities.

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