SOURCE: ExL Pharma

February 08, 2010 10:00 ET

Bayer Schering Pharma & ExL Pharma on Leading Events for Digital Marketing & PR Professionals

NEW YORK, NY--(Marketwire - February 8, 2010) - ExL Pharma's Digital Pharma Europe and European Public Relations & Communications conferences are being held at the Bayer Schering Pharma Headquarters in Berlin on March 29-30, 2010. Both events feature leaders in pharmaceutical, biotechnology and medical device companies, sharing best practices surrounding different forms of communication.

ExL Pharma is offering reduced early-bird pricing for both Digital Pharma Europe and the European Public Relations and Communications Summit that will expire on February 12, 2010. Register today to receive significant savings.

The 2nd Annual Digital Pharma Europe

Join us at a truly groundbreaking event where pharma marketers will discuss in an open forum based in group discussion the latest eMarketing strategies and tactics while sharing best practices for social media engagement.


Key Topics include:

   --  How The Global Marketing Team at Merz Approached The Use Of Social
   --  Central vs. Local Internal pharma organization of digital marketing
       & sales
   --  Digital & CRM. How are these two disciplines being integrated within
       pharma, if at all?
   --  The Two Way Relationship Behind Social Media is Rooted in Listening
   --  Explore the necessity to have a clear idea of the goals a company
       must have in place PRIOR to engagement-Learn where Janssen-Cilag is
       heading with Social Media in the future
   --  The Physician's Perspective: Hear From one of the Most "Wired" MDs
       in all of Europe

The outstanding faculty is comprised of individuals from these and other companies:

Merz, AstraZeneca, Pfizer, Novartis, Janssen-Cilag, Merck Serono, Bayer Schering Pharma.

2nd European Public Relations & Communications Summit

This leading conference provides industry communicators with concrete tools for enhancing both internal and external communications. Through sessions covering a broad range of topics including social media, the industry's reputation, working effectively with the media and much more, attendees will gain practical strategies for success.


Distinguished Speakers from the Following Companies:

AstraZeneca, Bayer Schering Pharma, Biogen Idec, Boehringer-Ingelheim, Bristol-Myers Squibb, Dow Jones Newswires, European Association for Cancer Research, Echo Research EFPIA, EmPower Research, Fleishman-Hillard, Genzyme, Gilead Sciences, Imperial College, Medtronic, Merck Serono, Novartis, Pfizer, Roche, Sandoz, Whydot GMBH.

About ExL Pharma

ExL Pharma, a division of ExL Events, Inc., is an industry leader in developing innovative, educational pharmaceutical conferences that serve the healthcare community and allied professionals. Behind our diverse conference portfolio, our experienced team conducts extensive market research and targeted outreach. The results translate into innovative, high-quality conference events designed to exceed the dynamic informational needs of the healthcare community.

Contact Information

  • For more information on these events please contact:

    Lindsay Slater, Conference Director
    2nd European Public Relations & Communications Summit
    Tel: 212-400-6233
    Email Contact

    Jason Youner, Conference Director
    2nd Digital Pharma Europe
    Tel: 917-258-5150
    Email Contact