SOURCE: Baynote

January 22, 2008 16:30 ET

Baynote Selected by AlwaysOn as OnMedia Top 100 Winner

Recognized for Game-Changing Strategies in Advertising, Marketing, and Promotion; Company CEO to Speak at OnMedia NYC About Online Privacy

CUPERTINO, CA--(Marketwire - January 22, 2008) - Baynote, Inc., a leader in intent-driven product and content recommendations for the business web, today announced that it has been chosen by AlwaysOn as one of the OnMedia 100 winners. Inclusion in the OnMedia 100 signifies major developments in the creation of marketing tools, services, venues, and advertising, branding, and public relation campaigns. Baynote was specially selected by the AlwaysOn editorial team and other industry experts spanning the globe, based on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz.

Baynote and the other OnMedia 100 winners will be honored at the OnMedia conference scheduled to occur on January 28-30, 2008 at The Mandarin Oriental Hotel in New York City, where company CEO Jack Jia will speak about online privacy and targeted marketing. This two-and-a-half day executive event will feature technology CEOs from Silicon Valley leading presentations and high-level debates with the global advertising and media establishment, about disrupting user behavior and creating new opportunities in the marketing, branding, advertising, and public relations industries. In a panel session entitled "Privacy and Targeted Marketing: Where Do You Draw the Line?" Mr. Jia will examine the pitfalls of Behavioral Targeting practices and discuss how online marketers can profit from intent-driven content and product recommendations driven by the Wisdom of Invisible Crowds.

"The OnMedia 100 winners have excelled in key strategic areas in the advertising, marketing, public relations, and promotion industry," said Tony Perkins, founder and CEO of AlwaysOn. "We congratulate them for their success in introducing new tools, services, and venues for marketers to have at their fingertips and for use to take their business to the next level in innovation."

Details on Mr. Jia's speaking sessions are as follows:

  -- "Privacy and Targeted Marketing: Where Do You Draw the Line?"
     Moderator: Frank Connelly, Managing Director, AdMedia Partners
     Jack Jia, CEO, Baynote
     Jay Rand, partner, Manatt, Phelps & Phillips
     Bob Dykes, CEO, NebuAd
     Janet Cullum, partner, Intellectual Prop. Litigation, Cooley Godward
      Kronish
        - Wednesday, January 30th, 10:45 a.m. in Lotus Suite

  -- CEO Showcase - Powering Media with Recommendations and Social Search
        - Tuesday, Jan 29th, 3:00 p.m. in the Ballroom

The OnMedia 100 was selected from hundreds of companies, nominated by a panel of industry experts in the online ad service, technology, community platform, mobile advertising, marketing, and Web analytic sectors from around the world.

"We're very proud about our OnMedia 100 award, the second AlwaysOn distinction Baynote has won in less than a year," said Jack Jia, CEO for Baynote. "This accolade demonstrates our value to the media and advertising industries and further validates the role of intent-driven content recommendations in driving brand loyalty, greater visitor engagement, and increased advertising revenues."

A full list of all the OnMedia 100 winners can be found on the AlwaysOn Web site at http://www.alwayson.goingon.com/

About AlwaysOn

AlwaysOn ignited the open-media revolution in early 2003 by being the first media brand to launch a community blog network. In 2004, AlwaysOn continued to lead the industry in innovation by engaging its bloggers in a social network. AlwaysOn is also revolutionizing the media business by applying its open-media principles to its executive event series (OnMedia NYC, Venture Summit East and West, On Hollywood, The Broadband Digital, Stanford Summit, and Going Green) and quarterly print "blogozine." No other media brand has dared to create such open interaction with its readers and event participants.

About Baynote

Launched in 2006, Baynote delivers on-demand recommendation technology and social search for websites. By automatically displaying the best content and products, Baynote increases online revenue, leads and impressions. Baynote's patent-pending UseRank™ technology taps into the collective wisdom of the silent majority without collecting any explicit feedback. Over 80 eCommerce, media, and enterprise customers including Motorola, Network Appliance and US Appliance use Baynote Recommendations. For more information, please visit www.baynote.com.

Baynote™, UseRank™ and BrandRank™ are registered trademarks of Baynote, Inc. All other trademarks are properties of their respective owners.

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