SOURCE: Baynote, Inc.

January 21, 2008 08:00 ET

Baynote and Alibris CEOs to Present at Shop.org's 2008 Strategy & Innovation Forum

Social Search and Product Recommendations Company Founder Joins Long Tail Pioneer to Discuss Leveraging and Monetizing the Long Tail

CUPERTINO, CA--(Marketwire - January 21, 2008) - Baynote, Inc. (www.baynote.com), a leader in intent-driven product and content recommendations for the business web, today announced that CEO Jack Jia will speak at Shop.org's 2008 Strategy & Innovation Forum (http://www.shop.org/innovation08/), held January 22-24 at the Royal Pacific Resort in Orlando. In a session titled "Monetizing the Long Tail," Mr. Jia will examine the economics of the Long Tail, discussing how a combination of unconventional social science and Web 2.0 principles can help retailers up-sell and cross-sell a diverse set of products to profit from the Long Tail of eCommerce.

Mr. Jia will be joined by Brian Elliott, President and CEO of Alibris (www.alibris.com), the premiere online destination for new and used books and one of the pioneering companies cited in the famed book "The Long Tail" by Wired editor-in-chief Chris Anderson. The audience will walk away with tricks of the trade from a Long Tail trail-blazer, learning strategies and best practices for successfully applying this revolutionary theory to eCommerce practices. The session will be followed by two deeper dive discussions on monetizing the Long Tail and Long Tail metrics.

"Alibris is pleased to join Baynote in exploring the strategies and intricacies of making the Long Tail dream a reality," says Brian Elliott, Alibris President and CEO. "We share a philosophy that businesses must help their customers explore and enjoy products farther down the Long Tail."

Shop.org's inaugural Strategy & Innovation Forum is meant to provide eCommerce executives and other decision-makers with a vision of how technology and social changes present eCommerce and all of retail with challenges and opportunities.

Details on the Wednesday, Jan 23rd sessions are as follows:

--  "Monetizing the Long Tail": Presentation from Jack Jia, CEO, Baynote
    and fireside chat with Brian Elliott, President and CEO, Alibris
       -  4:45 p.m. to 5:30 p.m. in Pacifica Ballroom 1-2

--  "Long Tail: Quick Bucks or Quick Sand": Roundtable discussion moderated
    by Jack Jia
       -  5:30 p.m. to 6:00 p.m. in Pacifica Ballroom 1-2, table #2

--  "Measuring the Long Tail: An Overview on Metrics": Roundtable
    discussion moderated by Brian Elliott
       -  5:30 p.m. to 6:00 p.m. in Pacifica Ballroom 1-2, table #3

For more information on the conference, visit http://www.shop.org/innovation08/. For more information on Baynote's progressive techniques for online retailing, visit www.baynote.com.

About Baynote

Launched in 2006, Baynote delivers on-demand recommendation technology and social search for websites. By automatically displaying the best content and products, Baynote increases online revenue, leads and impressions. Baynote's patent-pending UseRank™ technology taps into the collective wisdom of the silent majority without collecting any explicit feedback. Over 80 eCommerce, media, and enterprise customers including Motorola, Network Appliance and US Appliance use Baynote Recommendations. For more information, please visit www.baynote.com.

Baynote™, UseRank™ and BrandRank™ are registered trademarks of Baynote, Inc. All other trademarks are properties of their respective owners.

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