SCENE

SCENE

June 23, 2010 10:05 ET

Be SCENE on Wednesdays in Quebec: Movie Admission Only Half the Points Every Wednesday This Summer

TORONTO, ONTARIO--(Marketwire - June 23, 2010) - SCENE, the entertainment loyalty program from Cineplex Entertainment (TSX:CGX.UN) and Scotiabank (TSX:BNS), announced SCENE Wednesdays, a limited time promotion that will offer SCENE members across Quebec the opportunity to earn even more free movies this summer. Every Wednesday from June 9th 2010 to September 1st 2010 SCENE members will receive a FREE general admission ticket when they redeem just 500 SCENE points. That's half the points normally required for a free movie redemption.

Ensuring members get the best value; this promotion applies to all movies – including IMAX and 3D films – shown at Cineplex Entertainment theatres across Quebec. To participate, SCENE members simply need to use their black SCENE membership card when purchasing admission tickets at Cineplex theatres or online at www.cineplex.com. Movie fans can become SCENE members by signing up for free at www.scene.ca

"Rewarding our members is what SCENE does best," said Shawn Bloom, General Manager, SCENE. "With this latest promotion, SCENE members in Quebec have even more opportunity to see this season's hottest movies without having to pay a cent. We couldn't think of a better way to help movie fans make Wednesdays more entertaining this summer."

About SCENE

SCENE, the entertainment rewards program launched by Scotiabank and Cineplex Entertainment, is free to join and offers members an immediate 10 per cent discount on concession purchases and enables members to earn and redeem points for music, movies and concessions. Members can also accelerate their earning power with the SCENE ScotiaCard (debit card) and SCENE VISA card. Visit www.scene.ca to find out more.

About Cineplex Entertainment LP

As the largest motion picture exhibitor in Canada, Cineplex Entertainment LP owns, leases or has a joint-venture interest in 130 theatres with 1,347 screens serving approximately 70 million guests annually. Headquartered in Toronto, Canada, Cineplex Entertainment operates theatres from British Columbia to Quebec and is the largest exhibitor of digital, 3D and IMAX projection technologies in the country. Proudly Canadian and with a workforce of approximately 10,000 employees, the company operates the following top tier brands: Cineplex Odeon, Galaxy, Famous Players, Colossus, Coliseum, SilverCity, Cinema City and Scotiabank Theatres. The units of Cineplex Galaxy Income Fund, which owns approximately 99.7% of Cineplex Entertainment LP, are traded on the Toronto Stock Exchange (symbol CGX.UN). For more information, visit www.cineplex.com.

About Scotiabank

Scotiabank is one of North America's premier financial institutions and Canada's most international bank. With close to 68,000 employees, Scotiabank Group and its affiliates serve approximately 14.6 million customers in some 50 countries around the world. Scotiabank offers a diverse range of products and services including personal, commercial, corporate and investment banking. With more than $526 billion in assets (as at April 30, 2010), Scotiabank trades on the Toronto (BNS) and New York Exchanges (BNS). For more information please visit www.scotiabank.com.

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