SOURCE: Bebida Beverage Company

January 04, 2010 10:15 ET

BeBevCo Family of Products Taking Shape

MOORESVILLE, NC--(Marketwire - January 4, 2010) - BeBevCo (PINKSHEETS: BBDA) & Potencia USA llc have announced today that as 2009 drew to a close a decision was made that would mutually benefit both companies. Effective immediately the two companies have entered into an agreement that all future sales and marketing of the Potencia branded products (which include the 3 year old Potencia Energy Drink and the Potencia Blast 2 oz. energy shot) will be done through the BeBevCo Company. This in itself will bring annual sales numbers of BeBevCo up 2-2.5 million dollars in 2010 alone. "We are very excited we will be consolidating these brands into one company and eliminating any confusion that needed clarification when dealing with distributors and retailers, as the products were run through parallel companies since I took over at BeBevCo in April," said Brian Weber BeBevCo CEO. "Our dedication to the long term vision for BeBevCo is getting more defined as we will also consider bringing in other brands to our portfolio that have high potential for future growth."

"Our determination to increase overall shareholder value and annual corporate sales is absolute with Potencia USA being a privately held company. We have great confidence and determination that this move will in fact streamline our business model and increase all of our sales," said Daisy Ramirez, Potencia USA CEO and Co-Founder. "The Energy Shot category alone is on fire with over 750 million dollars in sales in 2009; we having one of the only Bi-lingual energy shots on the market will certainly be taking a bite out of that category," she added.

BeBevCo (Bebida Beverages Company) develops, manufactures and markets several beverages including: Piranha Water, Guppy Water, Koma Unwind & Koma Unwind Sugar-free Chillaxation Drink ™ and "Koma Chillaxation Shot™" Shot. Potencia Energy Drink and Potencia BLAST energy Shot.

Safe Harbor: This release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Statements contained in this release that are not historical facts may be deemed to be forward-looking statements. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from that projected or suggested herein due to certain risks and uncertainties including, without limitation, ability to obtain financing and regulatory and shareholder approvals for anticipated actions.

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