SOURCE: Bebida Beverage Company

January 25, 2010 14:00 ET

BeBevCo NASCAR Bound With Daisy Ramirez Motorsports

MOORESVILLE, NC--(Marketwire - January 25, 2010) - (PINKSHEETS: BBDA) Daisy Ramirez Chief Operating officer of BeBevCo and CEO and founder of Potencia Energy Drink will throw her hat in the ring as a new team owner in the NASCAR Camping World Truck Series. The 2010 debut will come in Daytona for the Nextera Energy 250 on February 12. BeBevCo will lend its support through its on fire brand KOMA UNWIND "Chillaxation Drink™."

The first Hispanic Female owned NASCAR Truck team will run its operation this season from the famed "GARAGE MAHAL" that formally housed the Sprint cup team of Coors Light and Team Sabco. "This is a perfect situation we are putting together as BeBevCo's offices now inhabit the entire upstairs of the building. We will be able to keep a keen eye on day to day operations downstairs, invite our vendors and retail partners to visit with our company and our major marketing program all at once," said Ms. Ramirez. "We are extremely excited about our direction and will be announcing our truck numbers and driver line up in the coming days."

As the effort continues to forge ahead of the competition in the now expanding category of relaxation drinks, BeBevCo and Koma Unwind have a co-op marketing plan in place for retail and distribution partners alike. The participating partners receive associate sponsor status by virtue of selling the line of Koma Unwind Drinks and Koma Unwind 2 oz shots. "We have the industry in a frenzy over this concept and we like it," said BeBevCo CEO and former NASCAR driver/owner Brian Weber. "Aside from the on track activities, BeBevCo will also have a presence outside the track with a community ground game present at all the 25 national events. The promotions teams will be selling merchandise and sampling the thousands of fans that attend the events. With research showing that NASCAR fans are 97% brand loyal to sponsors, how can we pass this great opportunity?" added Brian.

BeBevCo (Bebida Beverages Company) develops, manufactures and markets several beverages including: Piranha Water, Guppy Water, Koma Unwind & Koma Unwind Sugar-free Chillaxation Drink™ and "Koma Chillaxation Shot™" Shot, Potencia Energy Drink and Potencia BLAST energy Shot.

Safe Harbor: This release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Statements contained in this release that are not historical facts may be deemed to be forward-looking statements. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from that projected or suggested herein due to certain risks and uncertainties including, without limitation, ability to obtain financing and regulatory and shareholder approvals for anticipated actions.

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