SOURCE: California Milk Processor Board - GOT MILK?

California Milk Processor Board - GOT MILK?

April 19, 2010 12:01 ET

Beauty by Milk Just in Time for Prom

Got Milk? Partners With Miss California Organization to Offer Insider Beauty Tips

SAN CLEMENTE, CA--(Marketwire - April 19, 2010) -  Every high school teenager fantasizes about the "big date": prom night. It's the annual spring rite of passage that's synonymous with gowns and tuxedos. It also comes with months of anticipation and preparation as young people strive to have the perfect hair, teeth and nails all for this special occasion. But what many teens don't know is that there's a beverage that can help them achieve their goal: milk. To get this message across, the California Milk Processor Board (CMPB) -- the creator of GOT MILK? -- has partnered with the Miss California Organization to remind teens that good nutrition with milk can help them look and feel their best. 

"Being in the spotlight, young women constantly ask me for beauty secrets," says Kristy Cavinder, Miss California 2009 and first runner-up in the 2010 Miss America pageant. "My mom always taught me that proper nutrition helps maintain a healthy mind, body and spirit. To me, milk is one of the most essential foods and it's great to know that it also provides me with strong hair, teeth and nails so that I can always look my best."

While many people know that drinking milk produces strong bones, not everyone knows about its beauty benefits. Studies show that the proteins and nutrients in milk help produce beautiful, shiny hair, strong nails and teeth. 

"I applaud the Miss California Organization for partnering with GOT MILK? to help get this beauty message out to teens just in time for prom season," says Steve James, executive director of the CMPB. "Many of the title holders like Miss Cavinder serve as role models and I admire that they practice what they preach: nutrition is the secret to achieving beauty from the inside out."

Because getting ready for prom can be costly, Miss California has provided teens with the following tips to ensure that they can look their best during the "big date" without forking over big dollars:

NUTRITION – Beauty starts with good nutrition. A well-balanced diet includes plenty of fruits, vegetables, whole grains and milk. 

GET MOVING – Just a half-hour of physical activity each day is a start to a healthy lifestyle. Exercise burns calories, builds strength, increases metabolism and reduces stress levels. 

BEAUTY SLEEP – Experts recommend that teens get close to 10 hours of sleep every night. During sleep, the circulatory system increases blood flow to the skin for that radiant glow. Grab a pillow, catch some ZZZs and release the goddess in you.

The beauty benefits of milk are highlighted in the latest GOT MILK? campaign called "Mootopia." As seen in its dedicated Web site (visitmootopia.com), Facebook game and TV ads, "Mootopia" is a fantasy world filled with milk and its citizens, the "Mootopians," are exceptionally perfect with strong muscles, great teeth and healthy, shiny hair, all because of the "super drink."

For more information about the beauty benefits of milk, and to learn about other essential tips that the Miss California Organization titleholders follow to get picture-perfect ready, visit www.gotmilk.com.

About The Miss California Organization
The Miss California Organization, with programs in 56 California cities, is headquartered in San Diego, Calif., and serves as the state final for the Miss America Pageant. The Miss America Organization is the largest single source of college scholarships for women in the world, offering more than $45 million dollars in college scholarships annually. The Miss California/Miss America Organization stress individuality, communication skills and physical fitness. This all volunteer, not-for-profit organization, now in its 86th year, requires that all of its participants adopt a community service platform which they promote during their year of service as a titleholder. For more information visit http://www.misscalifornia.org/

About the CMPB
The California Milk Processor Board was established in 1993 to make milk more competitive and increase milk consumption in California. Awareness of GOT MILK? is over 90% nationally and it is considered one of the most important and successful campaigns in history. GOT MILK? is a federally registered trademark that has been licensed by the national dairy boards since 1995. The CMPB's Spanish-language campaign began in 1994 using the tagline "Familia, Amor y Leche" (Family, Love and Milk). The TOMA LECHE (Drink Milk) campaign replaced it in 2006, following a growing trend in Hispanic food advertising that uses wit and humor to reach audiences. GOT MILK? gifts and recipes can be viewed at www.gotmilk.com and www.tomaleche.com. The CMPB is funded by all California milk processors and administered by the California Department of Food and Agriculture.

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