Belay Partners Implements Paladyne's Front- To Back-Office ASP Solution

NEW YORK, NY and LONDON and HONG KONG--(Marketwire - January 19, 2010) - Paladyne Systems, a leading solutions provider to the global hedge fund industry, today announced that Belay Partners has successfully implemented Paladyne's fully integrated hosted ASP front-to-back office solution for order and portfolio management, and NAV reporting. Belay Partners is a London-based, European long/short start-up fund, co-founded by Daoud Zekrya, a former partner at Marshall Wace Asset Management, and Harry Tyser, a former New Star Asset Management veteran who managed the firm's Firefly hedge fund.

Belay utilizes Paladyne Portfolio Master® for electronic trading and order management including two-way FIX connections to various EMS platforms and brokers, pre- / post-trade compliance, real-time profit and loss monitoring, portfolio management, reference data management, pricing, and NAV reporting. Belay has also implemented Paladyne Analytics Master® for automated reconciliation to its prime brokers and fund administrator as well as for customized, firm-wide reporting. The solution is hosted in Paladyne's ASP platform, which includes a fully managed IT service, 24x7 technical and product support, hardware, product upgrades and quality assurance, and mirrored ("hot site") disaster recovery.

"Paladyne offers a compelling value proposition with a fully integrated front-, middle-, and back-office suite of products that streamlines our operations and meets all of Belay's core business functions in a cost-effective manner," said Andrew Wall, COO of Belay Partners. "We now have a one-stop technology partner as our enterprise software platform, hosting provider, and full service IT solution, which is unique to the European marketplace."

"Now more than ever, hedge fund managers need to select the right technology partners to overcome their business challenges and we are delighted to be working with such a high profile startup, like Belay Partners," said Sameer Shalaby, CEO of Paladyne Systems. "The combination of Paladyne's product suite and hosted technology platform provides Belay with a complete solution at significantly lower total cost of ownership."

About Paladyne Systems, Inc.

Paladyne Systems, Inc. (www.paladyne.com), a leading provider of technology and services to the global hedge fund industry, develops and distributes products designed to streamline hedge fund operations while providing business efficiency and cost savings throughout the organization. Paladyne offers a fully-hosted technology platform known as the PALADYNE® suite which is capable of supporting the front- to back-office requirements of today's most comprehensive hedge funds. The PALADYNE® suite is an integrated set of applications including: trading and order management, portfolio management, portfolio accounting, global security master, data warehousing and custom reporting, pricing and valuation, and automated reconciliation. Paladyne was formed through an acquisition of its technology platform from a large US-based multi-strategy hedge fund.

The PALADYNE suite includes the following modules:

Paladyne Portfolio Master® -- provides electronic trading, order management and allocation, portfolio management, real-time P&L, pre- / post trade compliance, modeling and NAV reporting.

Paladyne Credit Master® -- provides loan processing and administration to fully support loan trading, analysis, reporting, and management.

Paladyne Analytics Master® -- provides portfolio analysis, data aggregation, custom reporting, and automated reconciliation tools.

Paladyne Security Master® -- provides a centralized terms and conditions repository and distribution engine with real-time updates and corporate action alerts.

Paladyne Price Master® -- provides automated collection, storage, and time series analysis of prices and market data from any third-party sources.

Contact Information: CONTACT: Paladyne Systems Sales Contacts Scott Alderson Paladyne US Sales (212) 616-4306 salderson@paladyne.com Jonathan Cross Paladyne European Sales +44 (0) 20 7153 4958 jcross@paladyne.com Eric Royer Paladyne Asian Sales +852 3180 9237 eroyer@paladyne.com Media Contacts Lisa Jane O'Neil 1-212-786-7629 or 917-361-8303 lisajane@ljoassociates.com