SOURCE: Bell Buckle Holdings, Inc.

January 16, 2008 11:05 ET

Bell Buckle Holdings Secures Wal-Mart Distribution for 9 Products

Giant Retailer to Stock Captain Rodney's and Simplify Brands in Texas Region

FARMINGTON, TN--(Marketwire - January 16, 2008) - Bell Buckle Holdings, Inc. (PINKSHEETS: BLLB) announced today that the retailer, Wal-Mart Stores, Inc., has selected nine Bell Buckle Holdings products for placement in their Dallas Regional Division stores. Wal-Mart, Inc. has selected items from two of the Company's award-winning brands, including six Captain Rodney's brand items and three from their Simplify brand. Wal-Mart will offer Captain Rodney's All-Natural Pepper Glazes in four varieties; Tequila Lime Glaze, Mango Pepper Glaze, Lime Ginger Glaze and Original Sweet & Spicy, plus two Captain Rodney's All-Natural Hot Sauces; Corazon del Fuego and Mango Fire. They will also stock three varieties of Simplify All-Natural Salad Dressings; Champagne Honey Mustard, Burgundy Poppy Seed and Champagne Celery Seed. These items are slated to begin hitting store shelves sometime in late February.

About Bell Buckle Holdings, Inc.

Bell Buckle Holdings, Inc. was founded in 1995 as Bell Buckle Country Store, Inc., a family owned and operated business, dedicated to producing the finest all-natural gourmet food products on the market. This dedication to excellence has garnered recognition throughout the industry and many national awards for both taste and packaging. Through the years, the company has grown to include 5 brands, 239 products, sold in all 50 States and overseas through grocery stores, specialty gourmet & gift shops and big box retailers. Bell Buckle Country Store, Inc. products are sold under the brands: Captain Rodney's, Simplify, Bell Buckle Country Store, Rose & Ivy and Bainbridge Festive Foods.

Additional information about Bell Buckle Holdings, Inc. is available on the company's Web site @ www.BellBuckleHoldings.com

About Wal-Mart Stores, Inc.

Wal-Mart Stores, Inc. operates Wal-Mart discount stores, supercenters, Neighborhood Markets and Sam's Club locations in the United States. The Company operates in Argentina, Brazil, Canada, China, Costa Rica, El Salvador, Guatemala, Honduras, Japan, Mexico, Nicaragua, Puerto Rico and the United Kingdom. The Company's securities are listed on the New York Stock Exchange under the symbol WMT. More information about Wal-Mart can be found by visiting www.walmartfacts.com

Safe Harbor Disclosure:

This press release includes "forward-looking statements" within the meaning of the federal securities laws, commonly identified by such terms as "believes," "looking ahead," "anticipates," "estimates" and other terms with similar meaning. Although the Company believes that the assumptions upon which its forward-looking statements are based are reasonable, it can give no assurance that these assumptions will prove to be correct. Important factors that could cause actual results to differ materially from the Company's projections and expectations are disclosed in the Company's filings with the Securities and Exchange Commission. All forward-looking statements in this press release are expressly qualified by such cautionary statements and by reference to the underlying assumptions.

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