SOURCE: Bell Buckle Holdings, Inc.

January 23, 2008 09:09 ET

Bell Buckle Signs Deal to Buy New Facility; Doubles Output

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FARMINGTON, TN--(Marketwire - January 23, 2008) - Bell Buckle Holdings (PINKSHEETS: BLLB) announced today it has exercised its option to buy both a 15,000-square-foot manufacturing facility and the surrounding land in order to enhance production and efficiency and to enable them to continue their record growth. The announcement comes on the heels of several massive orders by retail giants Wal-Mart, TJ Maxx and Marshalls and clears the way for Bell Buckle to continue to grow their business. The company was at or near 100% capacity in their current facility.

"This is the logical next step in our development in light of the new distribution opportunities and the rapid growth we are seeing at this time," says CEO Bradford Simmons. "We now can concern ourselves with continuing to build distribution and get our award winning products in the hands of consumers, without worrying about not being able to satisfy demand. This new facility gives us the green light to continue our record-breaking growth, while increasing our efficiencies."

About Bell Buckle Holdings, Inc.

Bell Buckle Holdings Inc. was founded in 1995 as Bell Buckle Country Store, Inc., a family owned and operated business, dedicated to producing the finest all-natural gourmet food products on the market. This dedication to excellence has garnered recognition throughout the industry and many national awards for both taste and packaging. Through the years, the company has grown to include 5 brands, 239 products, sold in all 50 States and overseas through grocery stores, specialty gourmet & gift shops and big box retailers. Bell Buckle Country Store, Inc. products are sold under the brands: Captain Rodney's, Simplify, Bell Buckle Country Store, Captain Rodney's Private Reserve. Rose & Ivy and Bainbridge Festive Foods.

Additional information about Bell Buckle Holdings, Inc. is available on the company's web site at www.BellBuckleHoldings.com.

Safe Harbor Disclosure:

This press release includes "forward-looking statements" within the meaning of the federal securities laws, commonly identified by such terms as "believes," "looking ahead," "anticipates," "estimates" and other terms with similar meaning. Although the Company believes that the assumptions upon which its forward-looking statements are based are reasonable, it can give no assurance that these assumptions will prove to be correct. Important factors that could cause actual results to differ materially from the Company's projections and expectations are disclosed in the Company's filings with the Securities and Exchange Commission. All forward-looking statements in this press release are expressly qualified by such cautionary statements and by reference to the underlying assumptions.

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