SOURCE: Datran Media

Datran Media

April 12, 2010 09:00 ET

Beltone New England and PGATOUR.COM Campaigns Powered by Datran Media's Aperture and StormPost Digital Marketing Solutions Win Internet Advertising Competition Awards

NEW YORK, NY--(Marketwire - April 12, 2010) -  Today, Datran Media, an industry-leading digital marketing technology company, is pleased to announce that two of its clients' campaigns have been honored in this year's Internet Advertising Competition (IAC). Datran Media's Aperture audience discovery and targeting platform helped Beltone New England take home the award for "Best Health Care Online Campaign." Additionally, Datran Media's email marketing and monetization platform, StormPost, powered an email marketing campaign for PGATOUR.COM that received the award for "Best Sports Email Message" as well as "Best of Show, Email." 

The IAC Awards are designed to honor excellence in online advertising and to recognize the individuals and organizations responsible for the best in Internet marketing. 

In the award category for "Best Health Care Online Campaign," Beltone New England was recognized for its use of Datran Media's Aperture to accurately discover its ideal audience and deliver better targeted, highly relevant advertisements online. Because its core audience offline was seniors over the age of 65, Beltone utilized Aperture to gain valuable insights into a brand new audience segment for the company -- the children of their original target audience. This discovery led to better optimized creative, fewer wasted impressions and, ultimately, higher returns on investment in digital marketing. 

"Beltone New England is proud to be honored by the Internet Advertising Competition for our Beltone Hearing Aid online advertising campaign. Online advertising makes it easier than ever to build loyal and profitable relationships with Beltone customers who appreciate the ease of Web engagement with Beltone brand," said Michael K. Andreozzi, president and CEO of Beltone New England.

In the award for "Best Sports Email Message" and "Best of Show, Email," Datran Media and PGATOUR.COM were recognized for a groundbreaking campaign in which live, streaming video enabled by Goodmail was embedded into email creative promoting the PGA TOUR Playoffs for the FedExCup on PGATOUR.COM. The campaign generated a 34 percent click-through rate versus 14 percent in emails without video. PGATOUR.COM, the official Web site of the PGA TOUR, is the number-one site in golf and is managed by Turner Sports in conjunction with the PGA TOUR. 

Executives at Datran Media and technology partner Goodmail are proud of the recognition their clients have received.

Said Lana McGilvray, vice president of marketing for Datran Media, "PGATOUR.COM and Beltone New England are setting a high bar for online marketing innovation and business success, and we are honored they entrust us to power their multi-channel advertising campaigns. With thoughtful campaigns designed around consumer preferences, engagement and results, these two brands more than deserve these awards and the customer loyalty and wallet share they continuously earn. Kudos!"

Also partnered with Datran Media and PGATOUR.COM, Daniel Dreymann, CEO at Goodmail, added, "Video on the Web has taken off substantially over the past few years, and now top brands like PGATOUR.COM are able to take online technology to the next level by embedding video into their email messages. We are proud to have assisted PGATOUR.COM in achieving a 142 percent lift in engagement, and we congratulate them on their award."

About Datran Media
Datran Media is a leading digital marketing technology company that helps advertisers and publishers discover and reach their ideal audiences. Backed by award-winning technology and strategy, Datran Media provides digital advertising solutions, audience measurement and analytics, email marketing services and media monetization. More than 1,000 top consumer brands have relied on Datran Media to deliver campaigns that exceed their branding, acquisition, retention and monetization goals. For more information on Datran Media, visit www.datranmedia.com.

Copyright ©2010 Datran Media. All Rights Reserved. Datran Media is a registered trademark of Datran Media.

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