SOURCE: Bergio International, Inc.

Bergio International, Inc.

May 04, 2010 12:00 ET

Bergio Announces Launch of New Collections

FAIRFIELD, NJ--(Marketwire - May 4, 2010) -  Bergio International, Inc. (OTCBB: BRGO), a leading jeweler creating one of the world's largest diversified jewelry designers and manufacturers through acquisitions and consolidation in the estimated $160 billion a year highly fragmented mom and pop jewelry industry, is pleased to announce that the company will be launching their new jewelry collections on May 7th at Neiman Marcus in Paramus, New Jersey.

Berge Abajian, CEO of Bergio International, Inc., states, "I'm very excited to launch our new collections, Cestino, Byzantine, and our new belt buckle collection at Neiman Marcus. This is the first time that we will debut any new collections at Neiman Marcus and are looking forward to a great launch."

Management believes that launching these collections at Neiman Marcus gives the company an opportunity to be exposed to the elite and educated customer that Neiman Marcus attracts.

Julie Gaynor, Vice President, General Manager, Neiman Marcus Paramus, states, "We are so delighted to have Bergio in our store this week to launch his new collection. His energy and passion for his business is contagious. Our clients love him and we look forward to a great event!"

About Bergio International, Inc.

Bergio International, Inc. is a leading jeweler creating one of the world's largest diversified jewelry designers and manufacturers through acquisitions and consolidation in the estimated $160 billion a year highly fragmented mom and pop Jewelry industry. Bergio currently sells its jewelry to approximately 150 independent jewelry retailers across the United States. Bergio has manufacturing control over its line as a result of having a manufacturing facility in New Jersey as well as subcontracts with facilities in the United States and Italy.

Forward-Looking Statement:
The statements in the press release that relate to the Company's expectations with regard to the future impact on the Company's results from acquisitions or actions in development are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The statements in this document may contain "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. When used in this press release, the words "anticipate," "believe," "estimate," "may," "intend," "expect" and similar expressions identify such forward-looking statements. Forward-looking statements are subject to risks, uncertainties, and other factors that could cause actual results to differ materially from those contained in such statements. Such risks, uncertainties, and factors include, but are not limited to, future capital needs, changes, and delays in product development plans and schedules, or market acceptance.

Contact Information