SOURCE: Aberdeen Group, a Harte-Hanks Company

June 05, 2007 12:30 ET

Best-in-Class Companies 2X as Likely to Use DITA to Hit Schedule and Budget Objectives on a 92% or Better Average

Top Performers More Likely to Adopt DITA, Leveraging Language Service Providers and Use Structured Authoring, Content Management and Translation Memory

BOSTON, MA--(Marketwire - June 5, 2007) - Despite the fact that customers are demanding more concise documentation in a variety of formats, technical communication departments are facing tightening schedules and decreasing budgets. A recent benchmark report "Publishing Technical Communications to a Multi-Channel World Benchmark," by Aberdeen, a Harte-Hanks Company (NYSE: HHS), uncovers that the Best-in-Class are hitting their publication dates, original language budget targets, localization budget targets and initial publication quality on a 92% or better average by leveraging organizational, process and technology change. Most notably, they are more likely to follow the DITA standard, implement a topic-based review process, outsource to Language Service Providers as well as leverage structured authoring, content management and translation memory technology.

"To deliver technical communications that are targeted to the right audience, the top performing organizations are delivering in the right format and the right localized context. As a result, instead of viewing the technical communication department as a cost center, executives are starting to view this effort as a way to win market share and as a result, affect the top line," says Chad Jackson, research director and author of the report.

This study is made available to the public by the following underwriters: Adobe, IXIA Soft. Webworks, Empolis, and Idiom.

To obtain a complimentary copy of the report, visit: http://www.aberdeen.com/link/sponsor.asp?cid=3990

About Aberdeen Group, a Harte-Hanks Company

Aberdeen is a leading provider of fact-based research and market intelligence that delivers demonstrable results. Having benchmarked more than 30,000 companies in the past two years, Aberdeen is uniquely positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen™ for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen http://www.aberdeen.com or call (617) 723-7890, or to learn more about Harte-Hanks, call (800) 456-9748 or go to http://www.harte-hanks.com.

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