Best-in-Class Firms Drive Global Supply Chain Improvement With Visibility Data Analytics

Best-in-Class Firms Report Improvements Across the Key Metrics; Higher-Quality Data and Using Analytics Are the Key Differentiators


BOSTON, MA--(Marketwire - October 12, 2007) - Leaders in global supply chain visibility report improved performance across key metrics, according to the latest research report on global supply chain visibility by Aberdeen, a Harte-Hanks company (NYSE: HHS). Over the past 2 years, Best-in-Class firms have been:

--  2.5 times as likely as Industry Average and 31 times as likely as
    Laggards to have reduced lead times from international locations
--  1.6 times as likely as Industry Average and 2.4 times as likely as
    Laggards to have reduced inventory levels
--  2.4 times as likely as Industry Average and 6 times as likely as
    Laggards to have reduced inventory carrying costs
    

"Data quality is one of the key differentiators of Best-in-Class companies in this study. These leaders exhibit better performance across key supply chain metrics; they are leveraging the global visibility data to achieve strategic advantages by performing relevant data analyses and utilizing the results to help drive their supply chain decisions," says Viktoriya Sadlovska, a Research Analyst on Global Trade and Financial Supply Chain at Aberdeen. Best-in-Class companies in this study are 1.5 times as likely as Industry Average and almost 3 times as likely as Laggards to report that data received during their event monitoring process are accurate more than 80% of the time.

Best-in-Class companies are twice as likely as Laggards to be currently using several information technology systems to support global supply chain visibility and are 55% more likely than all others to be using some kind of automated visibility data analysis. Best-in-Class companies are:

--  44% more likely than Industry Average and twice as likely as Laggards
    to be tracking actual total landed cost as shipment / order progresses
--  2.4 times as likely as both Industry Average and Laggards to use
    supplier / carrier scorecards using visibility information
--  2 times as likely as both Industry Average and Laggards to conduct
    performance trending and root cause analysis
--  76% more likely than Industry Average and twice as likely as Laggards
    to perform trade lane analysis (e.g., lead time variability)
    

A complimentary copy of this report is made available due in part to the following underwriters: Blue Sky Logistics, TrenStar, and Agistix. To obtain a complimentary copy of the report, visit: http://www.aberdeen.com/link/sponsor.asp?cid=4303.

About Aberdeen Group, a Harte-Hanks Company

Aberdeen is a leading provider of fact-based research and market intelligence that delivers demonstrable results. Having benchmarked more than 30,000 companies in the past two years, Aberdeen is uniquely positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen™ for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen http://www.aberdeen.com or call (617) 723-7890, or to learn more about Harte-Hanks, call (800) 456-9748 or go to http://www.harte-hanks.com.

© 2007 Aberdeen Group, Inc., a Harte-Hanks Company
260 Franklin Street
Boston, Massachusetts 02110-3112
Telephone: (617) 723-7890
Fax: (617) 723-7897
www.aberdeen.com

Contact Information: Media Contact: Viktoriya Sadlovska Aberdeen Harte-Hanks (617) 854-5239 viktoriya.sadlovska@aberdeen.com