SOURCE: Sony Europe

Sony Europe

April 12, 2010 08:00 ET

The Best-Ever Soundtrack for Your Workout; Wearable, Water Resistant WALKMAN® W250 Series Is the Perfect Sporting Partner

LONDON--(Marketwire - April 12, 2010) -   Sony Europe

  • Stylish, wire-free WALKMAN® MP3 player for sport and active lifestyles
  • Water-resistant design can be worn as you train, in the rain or even in the shower(1)
  • Superb WALKMAN® sound quality with 13.5mm EX Comfort fit earphones by Sony
  • Easy to use with ZAPPIN™, playlists and folder skip to create your soundtrack effortlessly while you exercise
  • Easy transfer of music content from a variety of sources

The latest 'wearable WALKMAN®' from Sony lets you work out to your favourite tunes in more comfort and style, whatever the weather.

Designed for today's active lifestyles, the WALKMAN® NWZ-W250 series is the first wire-free Sony MP3 player that resists rain splashes or the sweat of a gruelling gym session. After exercising, just rinse under the tap(2) -- or even keep listening to your WALKMAN® during a post-workout shower.(1)

Available in four sporty colours, the light, all-in-one design eliminates the tangle of headphone wires that can slow things down when you're working out, running or dancing. 13.5mm EX Series headphones offer clear, powerful WALKMAN® sound plus total comfort and a secure fit during physical activity. 

It's easy to create the perfect soundtrack on the WALKMAN® as you exercise, allowing you to focus on your workout rather than fiddling with menus. Playlist support lets you pick your favourite songs in advance, ordering them to match your activity profile from warm-up to wind-down. Press the jog lever and skip to the next folder, selecting a different artist or album to change the mood instantly.

Looking for inspiration? ZAPPIN™ technology scans through stored tracks, playing a short sample from each song to help you find the right music for that moment.

If you're in a hurry to get active, a quick 3-minute charge of the Sony MP3 player gives enough power for 90 minutes listening time. A fully charged battery offers up to 11 hours(3) uninterrupted listening time -- more than enough for that all-day walking expedition.

The supplied charging stand doubles as a USB dock for your PC, allowing you to load up WALKMAN® with your favourite tunes before hitting the streets.

Using the supplied Content Transfer software that comes with your WALKMAN®, it's easy to move music files straight from your PC or iTunes™ library (not including DRM files) -- even playlists. Just click on a file, then drag and drop into Content Transfer. Popular format support makes the Walkman W250 the ideal second digital media player, dedicated to sport.

Available as an optional accessory, the CKS-NWW250 soft carry case protects WALKMAN® while slipping easily into a gym bag or holdall.

The WALKMAN® NWZ-W250 series is part of the full line-up of MP3 and MP4 players by Sony. The WALKMAN® range includes the high-performance X series with touchscreen and Digital Noise Cancelling technology; the ultra-slim A series with wide 7.1cm (2.8") OLED screen; the S series with built-in speakers; the compact, great-sounding E series; and the convenient, easy-to-use B series.

Coming soon and designed specially for great performance with all compatible WALKMAN® models(4), the JBL On Stage III dock is a great way to release your music. Offering a generous 10W+10W output power, this stylish dock that features a striking curved design can be powered by batteries for go-anywhere entertainment. Supplied with a handy remote control, it also charges WALKMAN® while you're listening (when powered from the mains). Available from late Spring 2010.

The new WALKMAN® NWZ-W250 series of MP3 players from Sony is available from late May 2010.

Catch up on latest WALKMAN® news, images and chat at the official Facebook fan page www.facebook.com/walkman

NOTES:
*1 Not meant to be immersed or come in continuous contact with water (IPx5 rated). Avoid contact with shampoo, conditioner, face wash and soap. Do not use with high pressure showers.
*2 Place under a running tap (low/medium flow) and wash with your hands. Do not use brush, sponge, soap or detergent.
*3 Approximate figure with MP3 encoded at 128kbps; Equalizer set to "None"; Clear Stereo and Dynamic Normalizer set to "off"; screensaver type set to "Blank".
*4 WMPort Walkman Video models.

iTunes is a trademark of Apple Inc., registered in the U.S. and other countries

The names of actual companies and products mentioned herein may be the trademarks of their respective owners.

Key technical specifications

  NWZ-W250 series
Capacity NWZ-W252: 2GB NWZ-W253: 4GB
Supported file format MP3/WMA/AAC/Linear PCM. (NB: iTunes DRM files not supported)
Headphone type 13.5mm EX (in-ear)
Playback functions ZAPPIN™ song search, Playlists, Folder Skip, Shuffle
Other functions Water resistant (IPx5 rated) - see footnote *1 above
Charging time Quick charge: 3 minutes charge gives 90 minutes playback
Battery life Up to 11 hours music playback (MP3@128kbps)- see footnote *3 above
Available colours Black, White, Pink, Lime Green
Weight (approx.) 43g
Supplied accessories Charging and Transfer Stand with USB cable, Holder, Ear buds (S,L), Operation Guide, Content Transfer software (in main unit)

About Sony:
Sony is a leading global innovator of audio, video, communications and information technology products for both the consumer and professional markets. Sony is renowned for its audio-visual products, such as the BRAVIA™ LCD high-definition television, Cyber-shot™ digital camera, Handycam® camcorder, "a" (pronounced Alpha) digital SLR camera, and Walkman® MP3 player as well as its VAIO™ personal computers and high-definition (HD) professional broadcast equipment, highlighted by the XDCAM® HD. Offering a complete end-to-end HD value chain and with its electronics, music, pictures, game and online businesses, Sony is one of the world's leading digital entertainment brands, employing approximately 170,000 people worldwide.

Through its long-term football partnerships as an official sponsor of the UEFA Champions League until 2012, Official FIFA Partner until 2014 and global sponsor of the FIFA World Cup™ in 2010 and 2014, Sony is inspiring a sense of excitement for the millions of football fans around the world.

For more information on Sony Europe, please visit http://www.sony-europe.com and http://www.sony-europe.com/presscenter

"Sony", "WALKMAN", "VAIO", "Cyber-shot", "Handycam", "a", "BRAVIA" and "XDCAM" are registered trademarks or trademarks of Sony Corporation. All other trademarks or registered trademarks are the property of their respective owners