SOURCE: Biddees

April 16, 2010 08:00 ET Offers the Key to Mom's Heart This Mother's Day

Reverse Auction Site Puts Discount Within Reach as Women Reveal Prepaid Cards as Their Favorite Holiday Gift

SANTA MONICA, CA--(Marketwire - April 16, 2010) -  Wave goodbye to wilting flowers and uneaten candy! In the run-up to Mother's Day on May 9th,, the first reverse auction site offering brand-name retail store cards at a guaranteed discount, offers a how-to guide on what would really make Mom's day.

According to a recent survey1, gift cards are the most-wanted gifts for women and the third most desired gift by men in the US. The Consumer Reports survey found that 62 percent of respondents planned to give gift cards, second only to clothing, which 71 percent planned to give.

As gift cards grow in popularity, Internet bargain hunting has become a national post-recession pastime. Biddees offers a way to indulge in both by offering brand name prepaid cards to some of Mom's favorite stores, at a guaranteed discount. With no added postage fees and three free trial bids, it's easy to get started and snap up a bargain.

As an added bonus, every transaction made on the site makes an automatic microdonation to a chosen nonprofit at no additional cost. It's an issue close to women's hearts -- according to the Red Cross, women are most often the main decision maker in the home when choosing a charity to support2.

"Prepaid cards offer the freedom for moms everywhere to treat themselves at their favorite stores," said Steve Adler, CEO of Biddees. "When you give a card from Biddees, you're not only giving the freedom of choice, but also making a direct nonprofit donation on your mom's behalf -- making your gift all the more special."

Biddees offers cash cards redeemable at dozens of the country's most popular retailers, including Kohl's, CVS, iTunes, Macy's, Starbucks and Walmart. Mastercard cash cards are also available. As a side benefit, each time a website visitor engages on the site, sends a microdonation to the shopper's preferred nonprofit organization, at no additional cost. Nonprofits currently available include the American Cancer Society, the American Red Cross, the Autism Society of America, MADD and the Make-A-Wish Foundation.

About is a decreasing-price auction website offering consumers a fast, fun and easy way to save on new prepaid gift cards from top retailers while donating to the nonprofit organization of their choice. Biddees offers a 'win-win-win' -- consumers enjoy guaranteed savings while retailers and nonprofit organizations benefit at no additional cost. Biddees is based in Santa Monica, CA.

1 Consumer Reports, December 2007,

2 American Red Cross survey, November 30, 2009 - Ninety percent of women surveyed indicated that they are involved in decisions about which charities to support, compared to 81 percent of men,

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