SOURCE: Big Apple Worldwide, Inc.

December 27, 2007 08:01 ET

Big Apple Worldwide Subsidiary Revolutionizes Wallcovering Industry in 2007

"No More Books™" Kiosk Program Launched in Major Retail Outlets Throughout the U.S.

NEW YORK, NY--(Marketwire - December 27, 2007) - Big Apple Worldwide, Inc. (PINKSHEETS: BPWI) is pleased to announce that the Company and its subsidiary, Big Apple Wallcovering, Inc., have enjoyed a landmark year in 2007. Big Apple Wallcovering is in the midst of a successful rollout of its "No More Books™" kiosks in retail outlets throughout the United States. The kiosks have eliminated the need for wallcovering sample books and saved wallcovering manufacturers and retail stores enormous amounts of space, labor and capital.

The kiosks are being placed in major paint, wallcovering and home improvement retail outlets, and customers can purchase or order samples of wallcovering from numerous manufacturers directly from the kiosks. Big Apple Wallcovering, Inc. will become the exclusive seller of wallcoverings for retailers where kiosks are installed. Further discussions with several more major retailers will continue to build upon that momentum. The retailers that have expressed strong interest or have signed up for a pilot program manage over 18,000 retail locations and are very well known names in the home improvement and décor markets.

Big Apple Wallcovering continues to increase its specifications to supply wallcovering for various sources including, among others, the Trump hotels and casinos, the Baymont Inn & Suites luxury hotel in Mackinaw City, Michigan, the Helmsley Hotels, Bloomingdale's Department stores, the high-rise Waterford House condominium in Virginia and the retrofitting program for U.S. Navy ships.

"When you have an opportunity to revolutionize an industry, you take it. Many of the retailers that we now have agreements with previously did not sell wallcovering in their stores, and we have seized the opportunity to fill that niche. Other retailers who currently sell wallcovering are expressing great interest in the 'No More Books' kiosks because of the space that they can save and the ease with which customers can place orders. We have a very capable fulfillment company handling the shipment of samples and the production and installation of the kiosks, and the rollout is going remarkably well," stated Neal Jablon, CEO and President of Big Apple Worldwide, Inc.

Big Apple Worldwide's subsidiary, Big Apple Travel, Inc., has also enjoyed a successful year with the opening of satellite locations throughout the U.S. to better capitalize on local leisure and business travel. It gave back to the community by becoming the exclusive international travel agency of the Make-A-Wish® Foundation of Central and Northern Florida, and it set up a travel fund enabling visitors to donate directly to the Foundation.

To listen to Big Apple Worldwide's CEO and President, Neal Jablon, recap 2007 in a recent interview, please visit the following link:

To read the 2007 Letter to Shareholders from Big Apple Worldwide's CEO, Neal Jablon, please visit the Company's Investor Relations page at

For more information, and to view an informational video about Big Apple Wallcovering's "No More Books" program, please go to the following link:

About Big Apple Worldwide, Inc.:

Big Apple Worldwide, Inc. ( is a holding company focused on serving the hospitality, leisure and retail market. Big Apple Wallcovering, Inc. ( is a wholly owned subsidiary of Big Apple Worldwide and has inspired the Architecture and Design community with cutting-edge design and the manufacturing of architectural Wallcovering and fabrics for hospitality, private offices and commercial interiors. Big Apple Wallcovering now enters the retail industry, placing its "NoMoreBooks™" Kiosks into Major Retailers across the country. Big Apple Worldwide, Inc. also recently purchased Elabrient Surfaces (, which is a commercial interior design development and manufacturing company specializing in commercial Wallcovering. Big Apple Travel, Inc. (, a wholly owned subsidiary of Big Apple Worldwide, Inc., is a full-service travel agency and features a next generation travel salon in Orlando, Florida.

Safe Harbor Act: This release includes forward-looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 that involves risks and uncertainties including, but not limited to, the impact of competitive products, the ability to meet customer demand, the ability to manage growth, acquisitions of technology, equipment, or human resources, the effect of economic business conditions, and the ability to attract and retain skilled personnel. The Company is not obligated to revise or update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this release.

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