SOURCE: Big Apple Worldwide, Inc.

January 08, 2008 08:31 ET

Big Apple Worldwide Subsidiary to Showcase "No More Books" Technology to 140,000 Attendees at 2008 International CES

NEW YORK, NY--(Marketwire - January 8, 2008) - Big Apple Worldwide, Inc. (PINKSHEETS: BPWI) is pleased to announce that its subsidiary, Big Apple Wallcovering, Inc., will showcase its "No More Books™" technology at the 2008 International Consumer Electronics Show (CES) in Las Vegas, Nevada at booth #70835. CES is the world's largest annual tradeshow for consumer technology, and Big Apple Wallcovering will demonstrate how consumers can purchase wallcoverings from numerous manufacturers directly from the kiosks with the touch of a finger.

Big Apple Wallcovering has recently begun the rollout of its kiosks in major retail outlets throughout the United States, and CES is the industry's largest educational forum to help companies expand their businesses and understand new technology. The show features approximately 140,000 attendees, 2,700 exhibitors and countless opportunities to discuss industry trends and topics.

"We see CES as a vital promotional and educational opportunity. Big Apple Wallcovering is on the verge of revolutionizing the wallcovering industry in the U.S., and our exposure at the show will enable us to present our products and services to a worldwide audience," stated Neal Jablon, CEO and President of Big Apple Worldwide, Inc.

The first CES was held in 1967 and since then, products that have debuted there include the VCR in 1971, the compact disc player in 1981 and High Definition Television (HDTV) in 1998. For more information, go to the CES Web site at www.cesweb.org.

For more information, and to view an informational video about Big Apple Wallcovering's "No More Books" program, please go to the following link: www.bigapplewallcovering.com/No_More_Books.html.

About Big Apple Worldwide, Inc.:

Big Apple Worldwide, Inc. (www.bigappleworldwide.com) is a holding company focused on serving the hospitality, leisure and retail market. Big Apple Wallcovering, Inc. (www.bigapplewallcovering.com) is a wholly owned subsidiary of Big Apple Worldwide and has inspired the Architecture and Design community with cutting-edge design and the manufacturing of architectural Wallcovering and fabrics for hospitality, private offices and commercial interiors. Big Apple Wallcovering now enters the retail industry, placing its "No More Books" Kiosks into Major Retailers across the country. Big Apple Worldwide, Inc. also recently purchased Elabrient Surfaces (www.elabrient.com), which is a commercial interior design development and manufacturing company specializing in commercial Wallcovering. Big Apple Travel, Inc. (www.bigappletravel.com), a wholly owned subsidiary of Big Apple Worldwide, Inc., is a full-service travel agency and features a next generation travel salon in Orlando, Florida.

Safe Harbor Act: This release includes forward-looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 that involves risks and uncertainties including, but not limited to, the impact of competitive products, the ability to meet customer demand, the ability to manage growth, acquisitions of technology, equipment, or human resources, the effect of economic business conditions, and the ability to attract and retain skilled personnel. The Company is not obligated to revise or update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this release.

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