SOURCE: Mobile Enterprise

Mobile Enterprise

February 11, 2010 10:00 ET

Big Four U.S. Carriers Battle for Customers in Tight Wireless Business Market

Exclusive Research From Yankee Group and Mobile Enterprise Magazine Takes Pulse of Enterprise Customer Satisfaction

BOSTON, MA--(Marketwire - February 11, 2010) - The U.S. wireless business market will grow from 78 million subscribers today to more than 90 million by 2013. And with that growth comes fierce competition for market share among the Big Four U.S. carriers -- AT&T, Sprint, T-Mobile and Verizon.

In an exclusive research project, Yankee Group and Mobile Enterprise Magazine teamed up to survey businesses' satisfaction with their wireless carriers across 10 categories for wireless voice services and 11 categories for wireless data.

Read a summary of the report, "Taking the Pulse of the Wireless Business Market: U.S. Carrier Satisfaction Study" at or get the full report at

Highlights include:

--  The Big Four carriers dominate the U.S. wireless market, owning 99
    percent of primary voice relationships among large businesses and 92
    percent among small and midsize businesses (SMBs). The best way for
    carriers to grow share, therefore, is to steal subscribers from rivals.
--  Overall satisfaction across all categories and carriers is relatively
    high. Wireless voice satisfaction high notes include ease of
    activation, voice quality, account management and device selection.
    For wireless data services, ease of activation, account management and
    device selection score well.
--  International service capabilities, data speeds/throughput, and data
    service and device pricing leave room for improvement. SMBs seem
    especially sensitive to these issues compared to their large business
--  Little difference exists between carriers ranking at the top and bottom
    of categories in many instances, revealing that differentiation may be
    difficult to achieve. However, some carriers shine where others falter
    within the sub-categories:
    --  Verizon comes out ahead in voice and data coverage and quality, and
        scores consistently well across the board for SMBs.
    --  Sprint shows high consistency among large enterprises for wireless
        voice services.
    --  AT&T and T-Mobile largely have the advantage in international
        capabilities over their CDMA rivals.

"Growth within the business segment is less about uncovering new relationships than stealing subscribers from competitors," explains Eugene Signorini, Yankee Group VP and the author of the study. "The growth of smartphones, mobile applications, and 3G and soon-to-be 4G mobile broadband services sets the stage for a renewed round of competition among wireless operators for the mind share and market share of business subscribers."

About Yankee Group

The people of Yankee Group are the global connectivity experts -- the leading source of insight and counsel trusted by builders, operators and users of connectivity solutions for nearly 40 years. We are uniquely focused on the evolution of Anywhere connectivity, and we chart the pace of technology change and its effect on networks, consumers and enterprises. Headquartered in Boston, Yankee Group has a global presence, including operations in Europe, the Middle East, Africa, Latin America and Asia-Pacific. For more information on Yankee Group, visit

About Mobile Enterprise Magazine

Mobile Enterprise covers all aspects of the mobile work force, from wireless infrastructure to WLANs. From supply chain solutions to mobile CRM. From rugged wireless devices in the harshest environments to sleek smartphones in the finest boardrooms. We look beyond the solutions, addressing processes and strategies involved in mobilizing your work force, managing mobile devices and infrastructure, and ensuring a secure environment. Our print, online and e-publications, Web seminars, White Papers and live events feed the mobile decision-maker's need for real-world information about what's working today -- and what's on the horizon. For more information on Mobile Enterprise, visit

Contact Information

  • Contacts:
    Ashlee Clevenger
    Yankee Group
    Email Contact

    Susan Nunziata
    Mobile Enterprise Magazine
    Email Contact