Big Rock Brewery Income Trust

Big Rock Brewery Income Trust


January 18, 2007 10:30 ET

Big Rock Brewery Income Trust: Amateur Television and Print Ads Wanted for 2007 Big Rock Eddies

CALGARY, ALBERTA--(CCNMatthews - Jan. 18, 2007) - Big Rock Brewery Income Trust (TSX:BR.UN) invites everyone with a sense of humour, love of adventure and passion for Big Rock beer to enter submissions for the 14th Annual Big Rock Eddies. The winning entries will be announced at the Eddies June 4, 2007 at Calgary's Jack Singer Concert Hall in the EPCOR CENTRE for the Performing Arts.

Always ahead of his time, Ed McNally's idea to ask the people who drink his beer to make commercials has really caught on. The NFL, Frito Lay and Chevrolet have all taken a page from Ed's book and asked consumers to create ads that will air during the Super Bowl on February 4. Advertising executives call this "user-generated content" and say it's a hot new concept. Ed just calls them "ads made by people who like our beer," an idea he came up with 14 years ago. "I'm glad those other guys have figured it out," says Ed.

The Eddies will return to the EPCOR CENTRE's Jack Singer Concert Hall, a world-class showcase for the entries, which come from as far away as Australia and China. Big Rock's president, Ken Barbet says the 14th Annual Eddies promises to be the best yet. "We have the perfect venue, exceptional beer, discriminating beer drinkers, and we always see great ads."

All entrants are encouraged to create a VHS/BETA/DVD television commercial up to 60 seconds in length about Big Rock Beer and/or a 7" x 4.5" (horizontal) full colour print ad. Big Rock will be awarding 1st, 2nd and 3rd place Best Big Rock Beer Television Commercial videos with prize amounts of $10,000, $5,000 and $2,500 respectively. The Best Big Rock Beer Print Ad contest includes prizes for 1st, 2nd and 3rd place. Prize amounts are $1,500, $1,000 and $500 respectively.

Deadline for entries is 4:30 PM Friday March 30, 2007

Official contest rules and entry forms available at:

Big Rock Brewery
5555 - 76 Ave SE
Calgary, Alberta T2C 4L8
Tel: (403) 720-3239 Fax: (403) 236-7523 or download from:

Big Rock Brewery donates all proceeds from the Calgary Eddies to the One Yellow Rabbit Performance Theatre, the Calgary Women's Emergency Shelter and the EPCOR CENTRE for the Performing Arts.

Big Rock Brewery is a regional producer and marketer of premium quality beers, headquartered in Calgary, Alberta, Canada. Big Rock's products are available in draught, bottles and cans. Big Rock products are found in six provinces and three territories in Canada.

Contact Information

  • FETCH Communications Inc.
    Calgary, Alberta
    Stewart McDonough
    (403) 510-2347